Leading Clarity The Breakthrough Strategy to Unleash People, Profit, and Performance

More powerful than strategy, culture, or innovation, discover the one business tool that is the ultimate game-changer!

Leading Clarity offers a bold proposal that changes the trajectory of your business and leadership. Today’s business environment is more complex than at any time in history with greater ambiguity, chaos and uncertainty. Too often, individuals and organizations become bogged down with competing priorities and the constant press of daily demands. This tangled mass of noise effectively handicaps every facet of business. This book provides a proven, time-tested strategy that has brought dynamic results to hundreds of organizations of all scope and size. Informed by in-depth research conducted by the Deutser team, made up of business strategists, social scientists, organizational psychologists, innovation specialists and designers, the framework and methodologies presented will align focus and drive organizational performance. 

Leading Clarity takes you beyond understanding the strengths and weaknesses of individuals and teams, and guides you through a dynamic process that unveils what is most critical and most enduring about your business.  Clarity is the key measure of unprecedented success and a vital factor in productivity, engagement, and performance.  Now, Deutser is sharing the secrets of his proven blueprint for creating clarity. With these powerful principles and stories of how to put them to work, you too can leverage the exponential impact of clarity. Learn how clarity can help you:

• Lead teams and individuals with clear direction and purpose
• Value inside the box thinking and innovation
• Identify the impact drivers that keeps your employees happier, more engaged and performing at their peak
•  Infuse positivity into your organization’s DNA as a profitability catalyst

Clarity is the dynamic force that aligns and connects the most critical business principles. Leading Clarity moves you beyond any preconceived limitations and sets new direction, expectation and pathways for success.

Introduction: The Clarity Conundrum 1

Chapter 1 Think Inside the Box 25

Chapter 2 The Six Sides of Clarity 51

Chapter 3 Misalignment Will Derail You 77

Chapter 4 Performance by Design 97

Chapter 5 Impact Drivers 131

Chapter 6 The Energy of Alignment 173

Chapter 7 Masqueraders of Clarity 195

Chapter 8 Clarity as Process, aka Magic 223

Conclusion: Decoding Your Conundrum 245

Acknowledgments 249

About the Author 255

References 257

Index 259

BRAD DEUTSER is founder and CEO of Deutser, an award-winning management consulting firm, and the Deutser Clarity Institute, a think tank, idea accelerator, and innovative learning center. Deutser has transformed many prominent educational, healthcare, energy, industrial services, professional services, private equity, retail, and cause-based organizations through his unique perspective on organizational clarity. He is a leading business consultant, creative strategist, executive coach, and trusted counselor to top corporate leaders working to build great companies inside and out, especially during the turbulence of transition.