International Retail Marketing A Case Study Approach
Auteurs : Moore Christopher, Bruce Margaret, Birtwistle Grete
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
Date de parution : 10-2015
18.9x24.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 264,58 €
Ajouter au panierDate de parution : 06-2003
Ouvrage de 240 p.
23.5x16.5 cm
Thème d’International Retail Marketing :
Mots-clés :
fashion; retailing; store; design; supply; chain; grocery; department; luxury; brand; Uncertainty Avoidance; Store Image Attributes; In-depth Interviewee; Pop Stars; UK Retailer; Christian Dior; Pe Rc; Customer Satisfaction Indicators; Fashion Retailers; Clothing Garments; Luxury Brands; Ethical Clothing; Luxury Goods Industry; Ethical Consumers; International Fashion Retailers; POS Data; Gucci Group; UK Music Industry; Store Image; Service Quality Studies; UK Banking Industry; Celebrity Endorsement; Purchase Intent; Service Quality Expectations; Fashion Industry