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Innovative Research Methodologies in Management, 1st ed. 2018 Volume II: Futures, Biometrics and Neuroscience Research

Langue : Anglais

Coordonnateurs : Moutinho Luiz, Sokele Mladen

Couverture de l’ouvrage Innovative Research Methodologies in Management

A seminal collection of research methodology themes, this two-volume work provides a set of key scholarly developments related to robustness, allowing scholars to advance their knowledge of research methods used outside of their own immediate fields. With a focus on emerging methodologies within management, key areas of importance are dissected with chapters covering statistical modelling, new measurements, digital research, biometrics and neuroscience, the philosophy of research, computer modelling approaches and new mathematical theories, among others. A genuinely pioneering contribution to the advancement of research methods in business studiesInnovative Research Methodologies in Management presents an analytical and engaging discussion on each topic. By introducing new research agendas it aims to pave the way for increased application of innovative techniques, allowing the exploration of future research perspectives. Volume II explores a range of research methodologies including the Spatial Delphi and Spatial Shang, Virtual Reality, the Futures Polygon and Neuroscience research.

1. Convergence of Experts’ Opinions on the Territory: The Spatial Delphi and the Spatial Shang; Simone Di Zio.- 2. Interactive Scenarios; Theodore J. Gordon and Jerome Glenn.- 3. Virtual Reality for Marketing Research; Raymond R. Burke.- 4. The Knowledge Domain of Affective Computing: A Scientometric Review; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 5. The Effect of Emotions on Brand Recall by Gender using Voice Emotion Response with Optimal Data Analysis; Maria H. Pestana, Wan-Chen Wang and Luiz Moutinho.- 6.    The Neuroscience Research Methods in Management; Jyrki Suomala.- 7.  Benefits of Neuromarketing in the Product / Service Innovation Process and Creative Marketing Campaign; Jryki Suomala.- 8. Neuromarketing; Robin Clark.- 9. The Futures Polygon Development; Antonio Pacinelli.

Luiz Moutinho is Professor of BioMarketing and Futures Research at the DCU Business School, Dublin City University, Ireland. Previously, he was appointed to the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. Having been a Full Professor for 28 years, Luiz has held posts in the UK at the University of Wales, Cardiff, and in the USA at Cleveland State University, Northern Arizona University and California State University.  Luiz is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another four Associate Editorships, as well as being on the Editorial Boards of 45 international academic journals. 

Mladen Sokele is Senior Expert for project management, planning and operational excellence at Croatian Telecom Inc., Zagreb, Croatia. He previously studied in the Faculty of Electrical Engineering and Computing (FER) at the University of Zagreb, Croatia and completed the General Management Program at the IEDC – Bled School of Management, Slovenia.

Responds to the increasing challenge of conducting research in online environments  with new technologies

Includes cutting-edge methodologies including virtual reality simulation, neurophilosophy, interactive scenarios, psychophysics and memetic algorithms

Offers insightful contributions from a range of skilled authors with diverse backgrounds across Europe and the USA

Date de parution :

Ouvrage de 224 p.

14.8x21 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

Prix indicatif 121,31 €

Ajouter au panier

Date de parution :

Ouvrage de 224 p.

14.8x21 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

Prix indicatif 121,31 €

Ajouter au panier
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