HBR Guide to Data Analytics Basics for Managers HBR Guide Series Series

Today's business environment brings with it an onslaught of data, but leaving the analysis to others in your company just won't cut it. Now more than ever, managers must know how to tease insight from data--to understand where it comes from, make sense of the numbers, and use those findings to inform your toughest decisions. How do you get started? Whether you're working with data experts or running your own tests, the "HBR Guide to Data Analytics Basics for Managers" provides practical tips and advice to help you make better decisions using data.

Through its three-step process, this essential guide will show you how to get the information you need, study the data, and communicate your findings to others. You'll learn to: Identify the metrics you need to measure; Formulate hypotheses and test against them; Ask the right questions of your data--and your data experts; Understand statistical terms and concepts; Create effective charts and visualizations; Avoid common mistakes.