Handbook of Media Economics Handbooks in Economics Series

Langue : Anglais

Coordonnateurs : Anderson Simon P., Waldfogel Joel, Stromberg David

Couverture de l’ouvrage Handbook of Media Economics

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Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics.

I: Media Market Structure and Performance1. Preference Externalities in Media Markets. Simon Anderson and Joel Waldfogel 2. Advertising Finance and Two Sided Business Models. Simon Anderson and Bruno Jullien 3. Empirics of Media Markets. Steven Berry and Joel Waldfogel 4. Economics of Advertising. Regis Renault5. Audience Behavior and Ad Response. Ken Wilbur 6. Merger Policy and Regulation in Media Industries. Oystein Foros, Hans Jarle Kind and Lars Sorgard II: Sectors7. Television. Mark Armstrong and Greg Crawford 8. Radio. Andrew Sweeting9. Newspapers and Magazines. Chandra Ambarish and Ulrich Kaiser 10. Media Economics of the Internet. Martin Peitz and Markus Reisinger 11. Privacy and the Internet. Catherine Tucker12. User-Generated Content. Michael LucaIII: The Political Economy of Mass Media13. Media Coverage and Influence on Government. David Stromberg14. Media Bias in the Marketplace: Theory. Daniel Stone, Matthew Gentzkow and Jesse Shapiro 15. Media Bias in the Marketplace: Empirics. Riccardo Puglisi and James M. Snyder 16. Government Influence on Media: Theory. Andrea Prat17. Government Influence on Media: Empirics. Ruben Enikolopov and Maria Petrova 18. The Role of Media in Finance. Paul Tetlock19. Media and Social and Economic Outcome. Stefano Della Vigna and Eliana La Ferrara

Simon Anderson is Commonwealth Professor of Economics at the University of Virginia. He has published on advertising, search and information, price dispersion, media economics, and industrial organization.
Joel Waldfogel is Frederick R. Kappell Chair in Applied Economics. Previously the Ehrenkranz Family Professor of Business and Public Policy at the Wharton School, University of Pennsylvania, he has conducted empirical studies of price advertising, media markets, and issues related to digital products.
A Professor at the Institute for International Economic Studies, David Stromberg is also a Research Affiliate in the Public Policy Program at the Center for Economic and Policy Research in Washington, DC. He has published on the influence exerted by media on public policy.

Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process
Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy
Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television