Global Strategy Competing in the Connected Economy
Auteur : Jain Vinod
Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world.
As the current global business environment is increasingly shaped?and connected?by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment.
This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment.
For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain (vinod.jain01@yahoo.com).
Part I: The Context of Global Business 1. Introduction: The Connected Economy 2. Globalization: Yesterday-Today-Tomorrow 3. Globalization of Industries and Firms Part II: Strategy for International Markets 4. How to Enter Foreign Markets 5. How to Compete in Foreign Markets 6. How to Grow in Foreign Markets Part III: Global Strategy Implementation 7. Organization Design for Global Operations 8. Global Learning, Capability Building, and the MNE 9. Global Innovation and the MNE 10. Leveraging Opportunities in the Connected Economy Notes Index
Vinod K. Jain received his Ph.D. in Strategy and International Business from the University of Maryland, Smith School of Business in 1994, and taught there from 2005 to 2012.
Date de parution : 07-2016
15.2x22.9 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 271,33 €
Ajouter au panierDate de parution : 07-2016
15.2x22.9 cm
Thèmes de Global Strategy :
Mots-clés :
Global strategy; Strategic management; Competitive environment; Emerging economies; Multinational enterprises; Strategy implementation; Market entry strategies; Foreign markets; International business; Globalization; Emerging Economy Firms; Uncertainty Avoidance; Developed Economy Firms; Carbonated Soft Drink Industry; DHL Global Connectedness Index; FSO; East Indies; Suzlon Energy; Multidomestic Strategy; Developed Country Firm; Connected Economy; Cat Scanner; Volvo Group; Global Matrix Structure; International Division Structure; MNE; Hyundai Motor Group; CVC; Build Strategy; Prism Model; Studio Moderna; Volvo Aero; ERP Implementation; Foreign Market Selection; Product Division Structure