Global strategic management (3^rd Ed.)

How many of us are aware that HSBC, The World's Local Bank, originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of traditional strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly transnational firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. It also includes: All new Mini Cases with questions, to help you analyse the activities of transnational firms such as Shell, Danone, Siemens and eBay. New Examples which are highlighted throughout, demonstrating how each aspect of theory has been applied in real-life organisations. New and improved learning features to aid your understanding and help with revision.

 Truly Global – Lasserre stands out as it is not UScentric, looking at the integration of a company in several countries, rather than a western company entering an international market; there is especially strong coverage of BRICs, Europe and the Far East
 Author Reputation – Philippe Lasserre has an excellent international reputation, as does INSEAD, where he is Emeritus Professor of Strategy and Asian Business – lecturers and students can trust the content is written with authority
 Rigour – Academically rigorous but easy to understand so suitable for a wide audience; Lasserre uses language which is accessible for ESL students
 Theory v Practical Application – Perfect balance between theory and the real world of business: numerous uptodate examples, mini cases and longer cases to ensure flexible teaching options
 New Content – More uptodate with increased coverage on ethics and sustainability and the environment, plus sections on Web 2.0 and social networking
 Pedagogy – New end of chapter cases to reinforce global issues which focus on both multinational corporations and emerging economies
 Online Resources – A new array of lecturer resources including a comprehensive lecturer manual containing guideline answers to all case study questions, teaching notes and answers to student learning assignments, as well as PowerPoint slides and a testbank: these will all facilitate teaching