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Food and Experiential Marketing Pleasure, Wellbeing and Consumption Routledge Interpretive Marketing Research Series

Langue : Anglais

Coordonnateur : Batat Wided

Couverture de l’ouvrage Food and Experiential Marketing

Pleasure plays a significant but often neglected role in the creation of consumer well-being and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal well-being.

Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer well-being?

Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting health eating behaviors.




1 Introduction to the experiential pleasure of food: How does pleasure advance consumer well-being and promote healthy eating behaviors?
Wided Batat

2 From food services to food experiences: Eating, well-being, and marketing
Michela Addis and Morris B. Holbrook

3 Food consumer trends: Food experience, pleasure, and policy in the US
Anne T. Byrne and David R. Just

4 TV cuisine therapy through narrative cooking programs: How does culinary journalism contribute to food pleasure and well-being?
Julie Andrieu and Wided Batat

5 Cultural pleasures of eating and healing: Contributions to food well-being
Nancy N. Chen

6 The coffee drinking experience: Contributions to pleasure, well-being, and consumer engagement
Danielle L. Eiseman

7 The method of creative ethnography: Exploring food consumption and pleasurable experiences
Zafeirenia Brokalaki and Jeff B. Murray

8 Cooking, food experiential learning, and connectedness: Food well-being construction from Lebanese villages
Ghina Chammas and Nadine A. Yehya

9 Exploring bicultural (Japanese and American) food experiences: Food aesthetic, pleasure, and well-being
Emily M. Moscato

10 Food storytelling, pleasure, and well-being: Narratives from food cultural experiences
Adrienne F. Muldrow and Jamie L. Grigsby

11 Fusing East with West: How Asian epicurean experience evolves and embraces well-being
Steven Chan

12 The Food gastronomy experience: A French perspective on food well-being
Gwarlann De Kerviler

13 Food shopping experience on the periphery of the supermarket: A social-media afforded quest for Whole30-compliant foods and well-being
Ana Babić Rosario

14 Hungry Eyes: How food porn affects well-being
Anthony Patterson, Robert Kozinets, and Rachel Ashman


Date de parution :

15.6x23.4 cm

Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).

Prix indicatif 161,07 €

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