Fashion Management, 1st ed. 2019 A Strategic Approach

Langue : Anglais

Auteurs : Varley Rosemary, Roncha Ana, Radclyffe-Thomas Natascha, Gee Liz

Couverture de l’ouvrage Fashion Management

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This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management?s engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors? extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues ? such as sustainability, the digital, and corporate social responsibility ? are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations.

This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in Fashion Management and Fashion Marketing. The book will also be an important supplementary resource for courses in Marketing, Retailing and Business Studies, with the fashion industry providing an effective context for students to engage with the application of theory.

1. Introducing a strategic approach to fashion management.- 2. Strategic Planning for fashion organisations.- 3. Fashion Marketing.- 4. International Growth Strategy in fashion markets.- 5. Financial management in fashion.- 6. Fashion Brand management.- 7. Fashion marketing communications.- 8. Fashion Merchandise Management.- 9. Fashion Supply Chain Management.- 10. Fashion Retail Management.- 11. Managing Fashion Customers.- 12. Managing fashion responsibly.- 13. Managing risk in fashion.- 14. People Management: A strategic approach.

Rosemary Varley is Subject Director for Marketing and Retail, and Research Coordinator in the School of Management and Science at London College of Fashion, University of the Arts London, UK.

Ana Roncha leads the MA Strategic Fashion Marketing course at London College of Fashion, having previously been a post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management.

Natascha Radclyffe-Thomas is Course Leader for BA Fashion Marketing at the London College of Fashion, and has extensive international experience having taught fashion, both studio-based and theoretical, in the UK, Asia and the US

Liz Gee is Associate Dean of the London College of Fashion Business School, and she is a fellow of the Institute of Chartered Accountants.

Contemporary case studies from a wide variety of fashion business contexts and with international relevance, including examples from Armani, Shanghai Tang, H&M, Marks and Spencer, and Burberry
An effective combination of strategic theory and industry practice
A visually appealing and engaging page design, accompanied by numerous photographs, figures and tables to aid visual learning
A clear pedagogical structure introduced by a ‘tour of the book’ section’, with each chapter enhanced by introductions and summaries, learning objectives, questions for challenges and conversations, mini-cases, and key concepts highlighted in the text and explained in the margins
A companion website containing extra case study questions, PowerPoint slides and video content
Written by a world renowned author team based at the London College of Fashion