Fashion Buying and Merchandising The Fashion Buyer in a Digital Society Mastering Fashion Management Series
Auteurs : Boardman Rosy, Parker-Strak Rachel, Henninger Claudia E.
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies and the changing nature of the industry into one that is faster paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in ?in-season buying? as a response to heightened consumer demand.
This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing, and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation, and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management.
This book is ideal for all fashion buying and merchandising students, specifically second- and final-year undergraduate as well as MA/MSc fashion students. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
1 The evolution of fashion buying and merchandising; 2 Fashion buying and merchandising roles and responsibilities in the 21st century; 3 The influence of technology on fashion buying and merchandising; 4 The buying cycle and critical path; 5 Range review; 6 Research and planning; 7 Range development; 8 Sourcing and negotiation; 9 Range finalisation; 10 Manufacturing; 11 Allocation and distribution; 12 Retail sales; 13 The impact of sustainability on fashion buying and merchandising; 14 The future of fashion buying and merchandising
Rosy Boardman is a Lecturer in Fashion Business at the University of Manchester, teaching on both the Fashion Buying & Merchandising and Fashion Marketing programmes. Her research focuses on digital strategy and innovation in the retail industry. Rosy worked as both a fashion buyer and marketing assistant prior to her career as a lecturer.
Rachel Parker-Strak is Academic Lead and a Lecturer in Fashion Buying & Merchandising at the University of Manchester. Her teaching and research focus on fashion product development and buying and merchandising. Prior to joining academia, Rachel’s industry career was in product development positions for a UK-based womenswear brand.
Claudia E. Henninger is a Lecturer in Fashion Marketing & Management at the University of Manchester with a research interest in sustainable fashion and the circular economy. Her research is published in internationally renowned journals.
Date de parution : 05-2020
17.4x24.6 cm
Date de parution : 05-2020
17.4x24.6 cm
Thèmes de Fashion Buying and Merchandising :
- Organisation commerciale : commerce, vente, distribution
- Initiation à l'économie, théories et études économiques
- Économies et politiques économiques mondiales : relations économiques internationales / douanes, exportation
- Littérature
- organisation de l'entreprise, généralités
- direction / stratégie d'entreprise
- marketing
Mots-clés :
Product Life Cycle Management Systems; fashion buying; Fast Fashion Retailers; fashion merchandising; ASOS; fashion buyer; UK Retailer; merchandising; range planning; Omnichannel Retailing; sourcing; Fashion Retailers; sustainability; Department Store Buyer; buying cycle; Garment Technologist; ethical issues; Fast Fashion; negotiation; WGSN; fashion retail; Buying Cycles; fashion; Fashion Industry; Assistant Buyer; Sustainable Supply Chain Management; Merchandise Plan; Maximum Order Quantities; Stock Turn; Critical Path; Buying Team; Volatile Market Environment; Slow Fashion; COMESA Country; Agile Supply Chain; UK Supplier