Ethical Issues in International Marketing
Auteurs : Kaynak Erdener, Delener Nedjet
Ethical Issues in International Marketing is a valuable resource for readers?increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers hands-on experiences that can transfer directly into the marketing world.Delener and his contributing authors identify the unique importance of ethics and corporate social responsibility in global markets. Ethical Issues in International Marketing was conceived to allow researchers the liberty to explore the topic in the context of an environment supportive of the difficulties associated with this type of research. The contributing authors discuss these main topics:
- A social contract for analyzing and evaluating the activities of transnational corporations in developing countries
- The relationship of marketing ethics to gray markets for consumer goods
- How moral commitment is shaped by socialization and role of culture in Turkey
- The relationship between Egyptian consumers?ideology and theirperceptions of ethical behavior
Readers who desire to make steps toward better global decisionmaking will find this a compelling book. The authors make readers realize that conducting business transactions efficiently and effectively in a mere technocratic sense is no longer sufficient. Ethical issues in the international marketing environment are best addressed in learning more about the differences between cultures, which this book begins to do.
Contents
Introduction
- The Growing Importance of Ethical Issues in International Marketing and Their Practical Relevance: An Introduction
- Ethics and Transnational Corporations in Developing Countries: A Social Contract Perspective
- The Impact of International Gray Marketing on Consumers and Firms
- Ethical Decision Making in Turkish Sales Management
- Consumer Ethics in Developing Countries: An Empirical Investigation
- Index
- Reference Notes Included
Date de parution : 07-1995
14.8x21 cm
Date de parution : 04-2019
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 13 jours).
Prix indicatif 42,79 €
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Mots-clés :
IBM Personal Computer; Salesperson’s Ethical Behavior; international marketing ethics; Core Independent Variable; global decisionmaking; Ethics Related Research; developing countries; Demographic Factors Influence; consumer behavior; Caterpillar Tractor Company; corporate social responsibility; MBA Level; Drexel University; Gray Marketing; Gray Market Good; Teleological Evaluations; Erdener Kaynak; Marketing Ethics; Deontological Evaluations; Gray Market; Teleological Considerations; Wayne State University; Corporate Social Responsibility Considerations; Ethical Decision Process; Deontological Considerations; Quantity Schedules; Cukurova University; Social Contract Framework; Social Contract Perspective; Ethical Judgments