Effective Entrepreneurial Management, 1st ed. 2017 Strategy, Planning, Risk Management, and Organization Springer Texts in Business and Economics Series
Auteurs : Hisrich Robert D., Ramadani Veland
This textbook provides a comprehensive overview of the essential issues in effective entrepreneurial management. It first introduces readers to the fundamentals of entrepreneurial management, the nature of entrepreneurial managers and business planning, before exploring the specific topics of creativity and innovation, risk management, entrepreneurial marketing and organization as well as financing. The authors then move to contemporary topics such as entrepreneurial growth strategies, e-commerce challenges, ethical and socially responsible entrepreneurial management, franchising, and managing entrepreneurial family ventures. Each chapter provides a case study and several practice-based examples to help explain the concepts.
By providing a truly international approach, this text offers ample theoretical and empirical insights into entrepreneurship and small business management. It is a valuable and up-to-date resource for teachers and students of entrepreneurship.
Robert D. Hisrich is the Bridgestone Chair of International Marketing and Associate Dean of Graduate and International Programs at the College of Business Administration at Kent State University. He holds a B.A. from DePauw University and an M.B.A. and a doctorate from the University of Cincinnati. Professor Hisrich’s research pursuits are focused on entrepreneurship and venture creation: entrepreneurial ethics, corporate entrepreneurship, women and minority entrepreneurs, venture financing, and global venture creation. He teaches courses and seminars in these areas, as well as in marketing management, and product planning and development. His interest in global management and entrepreneurship resulted in two Fulbright Fellowships in Budapest, Hungary, honorary degrees from Chuvash State University (Russia) and University of Miskolc (Hungary), and being a visiting faculty member in universities in Austria, Australia, Ireland, and Slovenia. Professor Hisrich serves on the editorial boards of several prominent journals in entrepreneurial scholarship, is on several boards of directors, and is author or coauthor of over 300 research articles appearing in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Business Venturing, Journal of Developmental Entrepreneurship, and Entrepreneurship Theory and Practice. Professor Hisrich has authored or coauthored 41 books or their editions, including Marketing: A Practical Management Approach; How to Fix and Prevent the 13 Biggest Problems That Derail Business; International Entrepreneurship: Starting, Developing and Managing a Global Venture (3rd edition), and Technology Entrepreneurship: Value Creation, Protection, and Capture (2nd edition).
Veland Ramadani is an Associate Professor at South-East European University, Republic of Macedonia where he teaches both undergraduate and postgraduate courses in entrepreneurship and small business management. His
Provides state-of-the-art knowledge from entrepreneurship planning to corporate social responsibility
Includes case studies for each chapter and concept, ranging from financing approaches to family business ventures
Easily adaptable as a textbook for entrepreneurship courses
Date de parution : 07-2018
Ouvrage de 230 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 68,56 €
Ajouter au panierDate de parution : 01-2017
Ouvrage de 230 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 94,94 €
Ajouter au panierThèmes d’Effective Entrepreneurial Management :
Mots-clés :
Bootstrap Finance; Business Angels; Business Ethics; Business Plan; Case Studies; Corporate Social Responsibility; Distribution Channels; Entrepreneurial Managers; Entrepreneurship; Family Businesses; Franchising; Imitators; Innovators; Joint Ventures; Organizational Forms; Product Life Cycle; Risk Management; Succession Planning; Venture Capital