Distribution Strategy, 1st ed. 2019 The BESTX® Method for Sustainably Managing Networks and Channels Management for Professionals Series
Auteur : Moretti Livio
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.
For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.
Every good business manager needs to have a microscope on one eye and a telescope on the other eye ? this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution.
Bruno Barcelos, General Manager Sandoz, a Novartis Company
Includes clear steps to define an effective and efficient commercial policy for distribution and to implement value pricing strategies
Helps create a future-proof win-win relation with trade partners using the proprietary methodology 'BESTX®'
Provides diverse and ready to use execution strategies within the methodology
Date de parution : 11-2018
Ouvrage de 216 p.
15.5x23.5 cm