Dealing with Disruption Lessons from the Publishing Industry
Auteur : Ross Michael N.
Preface
Introduction
- Digital Publishing Comes of Age
- Life After Print
- The Print-to-Digital Continuum
- Tools to Change By
- Towards a Global Idiom
- Brand and Reputation Matters
- The Virtue in a Virtual Town Hall
- Luck Is Not a Strategy
- Making a Deal with Best Practices
- Consumption Models
- The Lion and the Mouse: The Professional vs the Amateur
Epilogue
Appendices
Michael Ross is the Senior Vice President & Education General Manager at Encyclopaedia Britannica Inc., where he heads up the sales and marketing activities in North America and the UK/EMEA. Prior to joining Britannica in 2002, he held executive positions at other publishing companies; he began his publishing career as an editor for Time-Life Books where he spent three years at their Tokyo Bureau. Michael has worked in all areas of publishing, including editorial, technology, product development, sales and marketing. Michael has been inducted into Printmedia's Production Executives' Hall of Fame and AEP's Educational Publishing Hall of Fame. He has a B.A., summa cum laude, from the University of Minnesota; an M.A. from Brandeis University; and a certificate from Stanford University's Advanced Management College.
Date de parution : 03-2016
17.4x24.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 164,74 €
Ajouter au panierDate de parution : 01-2018
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 66,48 €
Ajouter au panierThèmes de Dealing with Disruption :
Mots-clés :
Frankfurt Book Fair; Professional Development; digital; ROI; publishing; National Geographic; encyclopaedia; Digital Publisher; britannica; Cd Rom Product; print; Custom Publishing; products; Book Fair; frankfurt; Term Sheet; book; Pod; fair; Cd Rom Technology; term; Bologna Children’s Book Fair; Average Run Length; International Book Fairs; Licensing Content; Richard III; E-book Purchases; CB Radio; Virtual Town Hall; Minimum Guarantees; BBC News Journalist; DVD Product; Lbf; Smokey Bear; DBW