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Customising Stakeholder Management Strategies, Softcover reprint of the original 1st ed. 2006 Concepts for Long-term Business Success

Langue : Anglais

Coordonnateurs : Huber Margit, Pallas Martina

Couverture de l’ouvrage Customising Stakeholder Management Strategies

The third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customized specifically to companies? requirements to fulfill their long term business goals. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology.

TRI*M: Generating Insight, Traction and Credibility at Comet.- Quality Management and Customer Retention.- How to Use TRI*M in a Six Sigma Project.- Public Sector TRI*M – Helping to Deliver Best Value.- Customer Satisfaction with Commerzbank’s Retail Banking.- The Czech Beer Market: A Brief Introduction — Understanding Consumers and Customer Needs.- Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication.- Customer Satisfaction and Retention Improves with Six Sigma.- Focus on Loyalty.- The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction.

Includes supplementary material: sn.pub/extras

Date de parution :

Ouvrage de 139 p.

15.5x23.5 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

Prix indicatif 42,15 €

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Date de parution :

Ouvrage de 139 p.

15.5x23.5 cm

Sous réserve de disponibilité chez l'éditeur.

Prix indicatif 42,15 €

Ajouter au panier