Customer Loyalty Programmes and Clubs (2nd Ed.)
Auteur : Butscher Stephan A.
Stephan A Butscher is a partner with Simon, Kucher & Partners in London and Bonn, Germany and has written on all aspects of customer loyalty strategies. He has worked with companies in continental Europe as well as the USA and received the Alfred Gerardi Award from the German Direct Marketing Association for his work on customer clubs.
Date de parution : 03-2002
17.4x24.6 cm
Date de parution : 12-2016
17.4x24.6 cm
Thèmes de Customer Loyalty Programmes and Clubs :
Mots-clés :
VIP Service; Customer Loyalty Programmes; members; Loyalty Programme; benefits; Loyalty Programme Service Centre; management; Customer Loyalty Programme Concept; Julia Goldenbaum; Loyalty Programme Members; Verena Burger; Air Miles; Thomas Brinckwirth; Loyalty Programme Benefits; Paul Farmer; Loyalty Programme Concept; Horst Leonhard Reufsteck; Teddy Bears; Silke Hausrath; Loyalty Programme Magazine; Albert Moser; Loyalty Programme Activities; Raimund Petersen; Loyalty Programme Management; Klaus Chojnacki; Loyalty Programme Database; Loyalty Programme Goals; Customer Clubs; Loyalty Programme’s Success; Marketing Instrument; Loyalty Programme Meetings; Create Communication Opportunities; Constant Sum Scales; Loyalty Programme Membership; Golf Tournament; Tv Viewing Habit; Conjoint Measurement