Current Trends and Issues in Internal Communication , 1st ed. 2021 Theory and Practice New Perspectives in Organizational Communication Series
Coordonnateurs : Men Linjuan Rita, Tkalac Verčič Ana
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication.
This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.Linjuan Rita Men is Associate Professor of Public Relations at the University of Florida, USA. Her research interests include employee communication, leadership, relationship/reputation management, entrepreneurial communication, and emerging technologies. She has led-authored two books, Excellence in Internal Communication Management and Strategic Communications for Startups and Entrepreneurs in China.
Ana Tkalac Verčič is Full Professor of Marketing Communications and Public Relations at the Faculty of Economics and Business, University of Zagreb, Croatia. She has authored, co-authored, and edited numerous books, including Public Relations Metrics: Research and Evaluation and Public Relations, the first Croatian textbook in the field.
Delves into important current issues and trends in internal communication from a strategic communication perspective
Incorporates the most recent research insights on current trends and issues in internal communication
Features a global and international perspective, including chapter contributors and case studies from over 10 countries
Date de parution : 09-2022
Ouvrage de 263 p.
14.8x21 cm
Date de parution : 09-2021
Ouvrage de 263 p.
14.8x21 cm
Thème de Current Trends and Issues in Internal Communication :
Mots-clés :
leader communication; CEO communication; organizational communication; technology and communication; ICTs; Information and Communication Technologies; social media; employee voice; CSR communication; employee well-being; crisis communication; organizational change; cross-cultural communication; cultural intelligence; intranet; employee engagement; organizational listening; change management
