Critical Marketing
Auteurs : Maclaran Pauline, Saren Michael, Goulding Christina, Elliott Richard, Caterall Miriam
Research methods, Dissertation development, Corporate social responsibility, Consumer behaviour, Stakeholder/ethics, Marketing theory, Macro marketing, Advertising/Marketing communications
International content will make it appeal to students in the UK, Europe and the US.
Date de parution : 11-2017
15.6x23.4 cm
Date de parution : 05-2007
Ouvrage de 320 p.
Thème de Critical Marketing :
Mots-clés :
Critical Marketing; research; Critical Marketing Research; consumer; USA; disadvantaged; Marketing Discipline; consumers; Contemporary Societies; scholars; Consumer Research; discipline; Marketing Ideology; journal; Child’s Tv; macromarketing; Marketing Academy; academy; Consumer Disadvantage; academics; Low Literate Consumers; Environmental Issues; Food Promotion; Critical Marketing Literature; Marketing Scholars; Marketing Panaceas; Violate; Marketing World; Consumer Vulnerability; Transformative Consumer Research; Critical Marketing Scholar; Drinking Behaviour; Consumer Detriment; Sustainable Marketing; Critical Thesis