Creating Innovative Products and Services The FORTH Innovation Method
Auteur : Wulfen Gijs van
Gijs van Wulfen studied business economics at Erasmus University (Rotterdam, The Netherlands). He started work as a marketer in the fast moving consumer goods sector (Honig soups and Red Band Venco candy). After 7 years he switched to consulting in an international setting at Ernst & Young Consulting and Boer & Croon Strategy & Management Group. He advised many organizations on their marketing and innovation strategy. At the end of 2002 he started his own innovation company The FORTH Innovation Group. His mission is to speed up effective innovation for the organisations and companies he facilitates with his method. He is a both presenter and chairman of several (international) innovation conferences, founder of the Dutch Innovation Portal: www.nieuweproductenbedenken.nl. Find more information at www.forth-innovation.com
Date de parution : 04-2011
17.4x24.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 81,46 €
Ajouter au panierDate de parution : 10-2016
17.4x24.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 88,32 €
Ajouter au panierMots-clés :
innovation; assignment; core; team; members; extended; ideation; concept; brainstorming; session; Business Cases; Product Brainstorming Session; Innovation Assignment; Extended Team Members; Core Team Members; Qualitative Concept Research; Ideation Team; Product Concept; Innovation Opportunities; Fuzzy Front End; Ideation Team Leader; Car Insurance; Innovation Pipeline; Voc Ship; Market Research Consultancy; Learn Workshops; Brain Dump; Concept Boards; Ideation Phase; Business Developers; Customer Visits; Product Brainstorm; Brainstorming Session; NBD; Web Search