Corporate Universities Drivers of the Learning Organization

Organizations constantly need to adapt themselves to stay aligned with an ever-changing and increasingly complex environment. Corporate Universities puts "smart learning" at the forefront, with strategies to secure alignment between organization and environment, which need both speed of learning and learning in the right direction. Across the globe, corporate universities have emerged as vehicles of such strategy-driven learning.

Corporate Universities bridges the gap between the disciplines of strategic management and corporate learning, combining general strategy with the concept of corporate universities, which, to date, has predominantly been an HR topic. Readers will find new concepts, as well as generic corporate university strategies to link corporate strategy to organizational learning. In-depth cases show how corporate universities are used to renew, transform, and optimize strategy and include important lessons learned by corporate university executives, from both small and global companies, as well as governmental organizations across different industries.

Written for academics in strategy, HRD, and organizational behaviour disciplines, as well as practicing managers alike, Corporate Universities is the first book that offers a consistent set of concepts, frameworks, and cases to integrate general strategy with organizational learning.

1. Introduction: Corporate Universities 2. Strategy Development for Continuous Learning 3. Corporate University Strategy 4. Corporate University Value Creation and Learning Formats 5. Mars University: Raising the Bar 6. Deloitte University: Developing as One 7. Shell Project Academy: Developing a Learning Community 8. Canon Academy: Accelerating Transformation 9. Corporate University Strategy Renewal at ING 10. Bringing Speed to Knowledge: A Dean’s Journey 11. Corporate University Definitions, Literature, and Lessons Learned

Martyn F. Rademakers is Managing Director of the Center for Strategy & Leadership and has been a Research Associate at the Rotterdam School of Management, Erasmus University, Rotterdam.