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Corporate strategy : a resource based approach, (2nd Ed.)

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Corporate strategy : a resource based approach,
This book employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.
Chapter 1: An Introduction to Corporate Strategy Appendix A: Past Approaches to Corporate Strategy Chapter 2: Resources and Rents Appendix B: Business Strategy and Industry Analysis Chapter 3: Scale and Scope within an Industry Chapter 4: Diversified Expansion Chapter 5: Organizational Limits to Firm Scope Chapter 6: Managing the Multibusiness Corporation Appendix C: Mechanisms for Achieving Corporate Coherence Chapter 7: Creating Corporate Advantage Chapter 8: Corporate Transformation Chapter 9: Corporate Governance

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Ouvrage de 284 p.

23x20.1 cm

Disponible chez l'éditeur (délai d'approvisionnement : 10 jours).

Prix indicatif 60,41 €

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