Corporate Social Responsibility, Sustainability and Public Relations Negotiating Multiple Complex Challenges Routledge New Directions in PR & Communication Research Series
Auteur : Pompper Donnalyn
While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability.
This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.
Date de parution : 05-2015
15.6x23.4 cm
Date de parution : 04-2017
15.6x23.4 cm
Thèmes de Corporate Social Responsibility, Sustainability and... :
Mots-clés :
Public Relations Insider Activist; Calvert Social Index; public relations; Managing Organization Public Relationships; corporate social responsibility; Public Relations Practitioners; business ethics; Strategic Conflict Management; corporate reputation; UK Taxpayer; environmental communication; Bottom Line Earnings; sustainability; Separate Ethics Courses; Vice President Public Affairs; Business Case; Brenda Colatrella; Public Relations Counselors; Public Relations Ethics; David Stangis; Public Relation CSR; Employee Volunteer Programs; Qualified CSR; Ethic CSR; Sustainability Reporting; Public Relations Curriculum; MBA Program; Employee Volunteer; Undergraduate Public Relations; GRI Guideline