Contemporary Consumer Culture Theory Routledge Studies in Marketing Series

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks to help break down the silos that have arisen in disciplines seeking to understand consumer culture, and speed both the diffusion of ideas and possibility of collaboration across frontiers.

Contemporary Consumer Culture Theory begins with a re-evaluation of some of the fundamental notions of consumer behaviour, such as self and other, branding and pricing, and individual vs. communal agency then continuing with a reconsideration of role configurations as they affect consumption, examining in particular the ramifications of familial, gender, ethnic and national aspects of consumers? lived experiences. The book move on to a reappraisal of the state of the field, examining the rhetoric of inquiry, the reflexive history and critique of the discipline, the prospect of redirecting the effort of inquiry to practical and humanitarian ends, the neglected wellsprings of our intellectual heritage, and the ideological underpinnings of the evolving construction of the concept of the brand.

Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline and altered consumption-scapes by some of its prime movers.

1.Reading New Currents in Consumer Culture Theory Eileen Fischer and John F. Sherry, Jr.

Part 1: Rethinking Fundamental Notions: Selves, Others and Systems

2. Consumers in an Age of Autonomous and Semi-Autonomous Machines Russell Belk

3. Market Value of Diversity and Ethnicity: A Cultural Analysis of African

American Media Consumption and Representation Alladi Venkatesh

4. Consuming the Idea of the Brand Sidney J. Levy

5. Is the Price Right? Moral and Cultural Frames for Understanding Pricing

Systems Melanie Wallendorf

Part 2: Revisiting Role Configurations: Families, Gender and Consumption

6. The Conceit of the Gift: Exploring the Gift Circuits of Registry Tonya Williams Bradford and John F. Sherry

7. Consumption on the Feminist Agenda Linda Scott

8. : Ethnographies of a Mediterranean Vestaval: The Passeggiata Bernard Cova, Véronique Cova, and Hounaida El Jurdi

9. Reinvigorating the Sherlock Myth: Elementary Gender-Bending Pauline Maclaran and Cele Otnes

Part 3: Reassessing the Field: Whence and Whither?

10. Begin as You Mean to Go On: Reflections on the Rhetoric of Research Stephen Brown

11. The Consumer Culture Theory Movement: Critique and Renewal A. Fuat Fırat and Nikhilesh Dholakia

12. Consumer Culture Strategy Douglas B. Holt

13. Readdressing an Alleged Lacuna: Scholarly Models for an Engaged Ethnology of Consumer Culture Eric J. Arnould

14. Brand Doings in a Performative Perspective: An Analysis of Conceptual Brand Discourses Matthias Bode and Dannie Kjeldgaard

Part 4: Poetry

15. Leakage John Schouten

16. Digital Self Hilary Downery

17. Guesswork David Glen Mick

18. Schooling Pilar Rojas Gaviria

19. 4play John F. Sherry, Jr.

20. Self service in the fourth circle of hell Sandra D. Smith

21. Self(ie) Analysis Terrance Gabel

22. Spotlight Arcade Roel Wijland

Part 5: Conclusion

23. Distilling Insights to Mobilize Responses: Anticipating Trajectories of Research and Intervention John F.Sherry, Jr. and Eileen Fischer

John F. Sherry, Jr. is the Raymond W. & Kenneth G. Herrick Professor of Marketing at the University of Notre Dame. He is a past President of both the Association for Consumer Research and the Consumer Culture Theory Consortium, and a former Associate Editor of the Journal of Consumer Research.

Eileen Fischer is a Professor of Marketing and holds the Anne and Max Tanenbaum Chair of Entrepreneurship and Family Enterprise in the Schulich School of Business at York University. She is Co-Editor of Journal of Consumer Research, and President of the Consumer Culture Theory Consortium.