Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition (15^th Ed.)

For courses in Strategic Management and Business Policy.

Utilise a strategic management model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text?s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

• PART 1: Introduction to Strategic Management and Business Policy 
• 1. Basic Concepts of Strategic Management 
• 2. Corporate Governance 
• 3. Social Responsibility and Ethics in Strategic Management 
• PART 2: Scanning the Environment
• 4. Environmental Scanning and Industry Analysis
• 5. Organizational Analysis and Competitive Advantage
• PART 3: Strategy Formulation
• 6. Strategy Formulation: Business Strategy
• 7. Strategy Formulation: Corporate Strategy
• 8. Strategy Formulation: Functional Strategy and Strategic Choice
• PART 4: Strategy Implementation and Control
• 9. Strategy Implementation: Global Strategy
• 10. Strategy Implementation: Organizing and Structure
• 11. Strategy Implementation: Staffing and Directing
• 12. Evaluation and Control
• PART 5: Introduction to Case Analysis
• 13. Suggestions for Case Analysis

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

About the book

Focus on globalization, innovation, and sustainability

· NEW! A completely new chapter on global strategy has been added. While globalization is discussed in every chapter of the book (including a Global Issues section in each chapter), this stand-alone chapter addresses the key issues of entry, international coordination, stages of international development, international employment, and measurement of performance.

· NEW! and UPDATED! Vignettes on sustainability, globalization, and innovation appear in every chapter of the text.

· UPDATED! Every example, chapter opening, and story has been updated. This includes chapter-opening vignettes examining companies such as Tesla, Pizza Hut, Bombardier, Wal*Mart, Caterpillar, and United Airlines, among many others.

· NEW! Resource-based analysis, and more specifically the VRIO framework (Chapter 5), has been added to the toolbox of students’ understanding of core competencies and competitive advantage, with a significant addition of material and a practical example.

· Functional strategies are examined in light of outsourcing.

· UPDATED! Extensive additions have been made to the text from both strategy research and practical experience.

Help students apply concepts to real-­life scenarios

· A Strategic Management Model begins the first twelve chapters and provides a structure for both content and case analysis.

o Strategic Audit. A professional framework for case analysis, in terms of external and internal factors, takes students through the generation