Communicating globally: an integrated marketing approach
Langue : Anglais
Auteur : SCHULTZ
This book answers that need by supplying the knowledge and skills required from how global integrated marketing communications works to strategic planning and creative execution. It includes discussions of compensation, measuring consumer response, and on the corporate blocks to integration.
Date de parution : 02-2000
Ouvrage de 300 p.
16x24 cm
Thèmes de Communicating globally: an integrated marketing approach :
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