Co-Creation, 1st ed. 2019 Reshaping Business and Society in the Era of Bottom-up Economics Management for Professionals Series
Coordonnateurs : Redlich Tobias, Moritz Manuel, Wulfsberg Jens P.
Across several industries, we are observing a paradigm shift from traditional, firm-centric and top-down value creation to more open and collaborative approaches, also referred to as bottom-up economics. The boundaries of firms dissolve and external actors (customers, user, suppliers etc.) enter the domain of value creation by means of advanced information and communication technologies. These new and evolving patterns require a renewed and interdisciplinary understanding of how co-creation enables organizations to reshape business and society.
With contributions from industrial and academic experts, this book provides deep insights into the theory and practice of bottom-up economics, and addresses the major opportunities and challenges that have emerged in the era of co-creation.Features interdisciplinary expertise from economics, law, technology and social science on the practice of co-creation
Provides best-practices and management approaches to successful co-creation
Enables research-based and practice-relevant understanding of the background and concepts around co-creation
Date de parution : 11-2018
Ouvrage de 217 p.
15.5x23.5 cm
Thèmes de Co-Creation :
Mots-clés :
Co-creation for business strategy; Circular economy; Social innovation and co-creation; Societal challenges to co-creation; Blockchain technology for co-creation; P2P technologies for innovation; Crowdsourcing and co-creation; Maker movement and 3d printing; Open source software communities; Open source hardware communities; Value creation in open innovation