Charting Change, 1st ed. 2016 A Visual Toolkit for Making Change Stick
Auteur : Kelley Braden
He received a BS from the University of Oregon in 1993 and an MBA from the London Business School in 2004.
FULL OF PRACTICAL DOWNLOADABLE WORKSHEETS: This visual approach will be filled with infographics and tools that will be downloadable off the authors website as a value add for the book.
AUTHOR PLATFORM: The author is actively engaged with this market and will help promote the book thorough various outlets including:
Online videos and Podcasts of Braden presenting book content excerpts for the book web site, Amazon web page, etc.
Braden will distribute content teasers via his blog, innovation community, monthly newsletter, and Twitter feed
Book excerpts could be distributed to magazines and newspapers for publishing
Braden will be creating seminar content to present around the world to generate interest
The first seminar based on the book content will hopefully be the Front End of Innovation in Boston, MA in May 2015
This seminar content could be augmented for presentation as an executive education course at universities or online as an elearning course bundled with a copy of the book
Braden will make himself available for appropriate speaking and conference panel appearances
Currently Braden speaks to groups of up to 400 people several times a year, and expects that to increase significantly after the launch of the book
BUILDING THE MANAGENT LIST: While we do have change management titles on the list… this book goes one step further and provides the activities of rolling out change in a toolkit manner
Date de parution : 04-2016
Ouvrage de 237 p.
15.5x23.5 cm