Business Strategy (2nd Ed.) An Introduction
Auteur : Campbell David
Part 1 An introduction to the strategic process; Chapter 1 Strategy and strategic management; Part 2 Internal analysis; Chapter 2 The business organization: competences and activities; Chapter 3 Human resources and culture; Chapter 4 Financial analysis and performance indicators; Chapter 5 Products and markets; Part 3 External analysis; Chapter 6 Analysis of the macroenvironment; Chapter 7 Analysis of the competitive environment; Chapter 8 Competitive advantage: strategies, knowledge and core competences; Part 4 Strategic implementation and management; Chapter 9 Evaluation and selection of strategies; Chapter 10 Strategic implementation; Chapter 11 Strategic development: directions and mechanisms; Chapter 12 Quality, operations, performance and benchmarking; Chapter 13 International and global strategies; Chapter 14 Social responsibility and business ethics; Chapter 15 Strategic management: present and future trends; Part 5 Case studies; learning-outcomes-grid Learning outcomes grid; suggested-case-questions Suggested case questions; Casestudy 1 Pilkington and its float glass innovation; Casestudy 2 The UK decorative paint industry; Casestudy 3 Ben & Jerry's Homemade Ice Cream Inc.; Casestudy 4 Who owns Newcastle United?; Casestudy 5 Food retailing in the UK; Casestudy 6 Derwent Valley Foods Ltd; Casestudy 7 Kwik Save Group plc (A); Casestudy 8 Kwik Save (B): Somerfield; Casestudy 9 The UK outbound tour operations industry, Nigel Evans; Casestudy 10 MyTravel plc (formerly Airtours); Casestudy 11 Honda–Rover: how successful was it?; Casestudy 12 Amazon.com, Colin Combe; Casestudy 13 Strategic alliances in the airline industry, Nigel Evans; Casestudy 14 The Gulf War (1990–91);
Date de parution : 08-2017
18.9x24.6 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 220,72 €
Ajouter au panierDate de parution : 07-2002
Ouvrage de 478 p.
19x24.5 cm
Thème de Business Strategy :
Mots-clés :
core; competencies; strategic; analysis; distinctive; capabilities; internal; competitive; advantage; organizational; UK Competition Authority; UK Competition; EFQM Excellence Model; UK Competition Commission; Organization’s Competitive Environment; North Eastern USA; Superior Performers; UK Merger; BL Group; Generic Strategy Framework; Kwik Save Stores; Tour Operations Industry; Kwik Save; Core Competence Approach; Human Resource Audit; Dough Boy; Key Resource Input; Organization’s Resource Base; Competitive Positioning Approach; UK Industry; UK Market; CAPM Model; Core Competences; UK Supermarket; Macro-environmental Analysis