Business Relationship Management and Marketing, Softcover reprint of the original 1st ed. 2015 Mastering Business Markets Coll. Springer Texts in Business and Economics
Coordonnateurs : Kleinaltenkamp Michael, Plinke Wulff, Geiger Ingmar
Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universität zu Berlin and Freie Universität Berlin. His research interest lies in the area business-to-business marketing.
Ingmar Geiger is an assistant professor of business and services marketing at Freie Universität Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
A clear focus on supplier-customer relationships in business-to-business markets
Combines practical relevance for executive education with scientific rigor of the latest research results
Includes conceptual, strategic, and operational points of view on the topic
Includes supplementary material: sn.pub/extras
Date de parution : 08-2016
Ouvrage de 338 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 52,74 €
Ajouter au panierDate de parution : 10-2014
Ouvrage de 338 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 52,74 €
Ajouter au panier