Business in Action, Global Edition (8^th Ed.)

For introductory courses in business.

A Concise and Comprehensive Introduction to Business

Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text’s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters.

This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff.

MyBizLab^®not included. Students, if MyBizLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBizLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

MyBizLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

1. Developing a Business Mindset
2. Understanding Basic Economics
3. The Global Marketplace
4. Business Ethics and Corporate Social Responsibility
5. Forms of Ownership
6. Entrepreneurship and Small-Business Ownership
7. Management Roles, Functions, and Skills
8. Organization and Teamwork
9. Production Systems
10. Employee Motivation
11. Human Resources Management
12. Labor Relations
13. The Art and Science of Marketing
14. Product and Pricing Strategies
15. Distribution and Marketing Logistics
16. Customer Communication
17. Financial Information and Accounting Concepts
18. Financial Management
19. Financial Markets and Investment Strategies
20. The Money Supply and Banking Systems

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

About the Book

No-frills, Objective-driven Structures Simplify the Learning Process

• Uses an objective-­driven structure with easy-­to-­read chapters that eliminate frills, distractions, and wasted energy to help students learn and retain information. Every chapter is divided into six segments of equal importance, each with its own learning objective and comprehensive Checkpoint.
• Checkpoints confirm student understanding and offer opportunities for review. Each of the six segments in a chapter has its own Checkpoint to help students review material in manageable doses, rather than an entire chapter at once. With this approach, each learning objective is addressed almost as a mini­-chapter within the chapter.
• Information “chunking” helps students absorb new concepts in small, carefully measured segments.
• An uncompromised approach to high-efficiency learning, the book offers the same scope as other comprehensive texts while being up to 20% shorter.
• More than 150 Exhibits That Teach, uniquely designed diagrams, infographics, and exhibits that present vital concepts visually, minimizing reading time and maximizing students’ learning outcomes.
• Clear, concise writing with a conversational, professional style helps keep students engaged.
• Strong pedagogy tools build skills, awareness, and insight.
• Vignettes and case studies bring business concepts to life.
  • Behind the Scenes chapter-­opening vignettes start each chapter with a brief story featuring a business professional fac