Build Your Reputation Grow Your Personal Brand for Career and Business Success

Your reputation is what people say about you when you're not there. It's your most powerful asset for business growth, career enhancement and freedom of choice in many aspects of life. Yet too many people leave it to chance. They are a well-kept secret ? it's not enough to be the best, you have to be seen to be the best.

Build Your Reputation will show you how to master the skills of brand-building to develop a powerful profile and a formidable name. You'll learn how to identify your brand and where it fits into the big picture, and then you'll learn how to become the obvious choice for whatever it is you do. Becoming known isn't a matter of chance, nor is it a matter of luck ? it's a practical set of highly coachable skills that anyone can learn. Learn how to build credibility, connect with the right people and make your achievements known.

• Identify and build your personal brand
• Position yourself strategically for maximum impact
• Attract the right relationships and the right attention
• Become the go-to guru for whatever you do

The highest-paid people in any company, industry or profession are not necessarily the most qualified, gifted or best. They're the most popular. They are liked, trusted, recommended, chosen, hired and introduced. Build Your Reputation gives you the inside track to the top, with practical wisdom and strategic advice for building your own brand.

Foreword vii

Introduction 1

PART ONE: Laying the Foundations 9

1 Why Build Your Reputation? 11

2 Setting The Scene – The Career Game 37

3 Your Reputation Game Plan 57

4 The Networking Blueprint 79

5 The Authority Blueprint 101

PART TWO: The Four Reputational Toolboxes 123

6 Your Profile Toolbox: Visibility 131

7 Your Positioning Toolbox: Authority 155

8 Your Personal Board Toolbox: Network 177

9 Your Professional Toolbox: Performance 209

References 241

Additional Resources 243

About the Author 245

Acknowledgements 247

Index 000

Primary: Corporate executives and employed professionals (bankers, accountants, lawyers and IFAs, for example) who need to win business

Secondary: SoloPreneurs (coaches, consultants, trainers, subject matter experts, speakers) and business owners

ROB BROWN is Founder and CEO of the Networking Coaching Academy, which helps people build connections and reputations for greater influence and career opportunities. A featured TEDx speaker, Rob is also one of the world's most recommended networking authorities according to LinkedIn.

His Networking Giants Radio Show features experts from all over the world discussing collaborative and connected workforces, referrals, business networking, communicating, influence, trust, likeability, personal branding and reputation building.

He lives in Nottingham, UK, the home of Robin Hood, with his wife Amanda and two daughters Georgia and Madison. He has a black belt in kickboxing, loves chocolate and fitness bootcamps, enjoys chess and backgammon, and plays four musical instruments moderately well.

rob@thebrown.com
www.therobbrown.com