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An Introduction to International Trade How Logistics and Operations Management Shape Global Trade Strategy

Langue : Anglais

Auteur :

Global Trade is a textbook for undergraduate and postgraduate students of global or international trade. It discusses the scope of global trade in terms of trade in products and services. This book also looks at the 'dark' sides of global trade, illegal and mixed legal-illegal, which in some cases are larger than many classes of legitimate global trade. The book covers several necessary business and management aspects of global trade, such as marketing, strategic issues, operational issues, international distribution, real and virtual transportation, financial issues, documentation and risk management. The author also looks at the applications of computer-based and non-computer based information and communications technology and covers the variations and nuances needed when dealing with multiple countries.
    • Chapter - 01: Introduction;
    • Chapter - 02: The Evolution of International Trade;
    • Chapter - 03: The Nature and Size of International Trade;
    • Chapter - 04: Markets and Marketing;
    • Chapter - 05: International Trade Strategic Issues;
    • Chapter - 06: International Trade Operational Issues;
    • Chapter - 07: International Trade Distribution Channels;
    • Chapter - 08: Transportation;
    • Chapter - 09: International Trade Financial Issues;
    • Chapter - 10: Documentation and Risks;
    • Chapter - 11: Computers and International Trade
Geoffrey Darnton is a consultant, practitioner, and academic. Experience and learning has included econometric and sociometric modelling, consulting and management in a large multi-national company, teaching and line management in higher education, running a small international business, and human and civil rights casework. He is a chartered statistician, chartered engineer, certified management consultant, and fellow of the Higher Education Academy.
Addresses all the key issues covered in modules on global and international trade

Date de parution :

Ouvrage de 344 p.

15.5x23.3 cm

Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).

Prix indicatif 66,43 €

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