Advances in Digital Marketing and eCommerce, 1st ed. 2020 First International Conference, 2020 Springer Proceedings in Business and Economics Series
Coordonnateurs : Martínez-López Francisco J., D'Alessandro Steven
Features latest research on social commerce and social media strategies
Includes articles studying psychological and behavioral factors
Provides latest insights on developing business models for the digital landscape
Date de parution : 05-2020
Ouvrage de 220 p.
15.5x23.5 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 105,49 €
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