Advancements in Business for Integrating Diversity, and Sustainability International Analytics Conference 2023 | IAC 2023 February 2& 3, 2023 | Virtual Conference

This book is the collection of selected articles that appeared at the First International Analytics Conference 2023 held in Hyderabad in virtual mode on February 2nd the 3rd 2023. In the fast-paced, ever-changing world of business, the pursuit of diversity and sustainability has emerged as a dynamic catalyst for progress. This illuminating volume takes you on a journey through the evolving realm of business, where innovative approaches are redefining corporate strategies and values.

1. Transforming Insurance Industry through InsurTech
Umasankar M, Kavitha Desai and Padmavathy Sb
2. Impact of e-Service Quality on Perceived Value, Brand Experience and
Loyalty in D2C Channel
Priyansha Shami and Leena Fukey
3. A Comprehensive Review on the Implementation of Social Media in
Business-to-Business (B2B) Marketing
N. Madhumitha, G. Nirmala, Jayasree Krishnan and Monisha
4. A Cross Country Analysis of the Opportunities and Challenges in the
Banking Sector
Angelin S. Kiruba, Safeer Pasha M., A. Pankajam and Girish Lakhera
5. A Deep Learning Based Analysis of the Human Resource Management
and the Organizational Performance
Sujay Mugaloremutt Jayadeva, Harmeet Matharu,
Runumoni Lahkar Das and Rajesh Deb Barman
6. An Innovative Model for Financial Crisis in HR Management
K. Guru, S. Raja, G. Jitendra and Navaneetha Krishnan Rajagopal
7. Role of Strategic Management in Developing Business Organizations—
A Meta-Analysis
E. Hymavathi, Kalpana Koneru, Sanjay Modi and Shubhendu Shekher Shukla
8. Financial Management Procedures: a detailed Analysis of CEOS of
Small and Medium-Sized Businesses
Niyati Joshi, Muhammed Shafi M. K., Rajesh Verma and Shruti Sharma
9. An Extensive Survey of the Field of Interactive Digital Marketing
Using a Bibliographic Network Analysis
Dinesh Gabhane, A. Celina, Manish Gupta and Deepak Kaushal
10. “What Fuels the Employees in Startups?”: Hybrid/Colocated/Virtual
Working Environment towards Efficiency
Jenifer Esther D. and Rashmi Rai
11. Prediction of Customer Default in E-commerce based on Spider Monkey
Optimized Scalar Random Forest Algorithm
Shashi Kant Gupta, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda
12. An Empirical Analysis of Critical Success Factors for E-Commerce
Applications
Mahesh Singh, Veer P. Gangwar, Vikas Kumar and Iskandar Muda
13. Role of Customer Relationship Management in Marketing Decision
Making: Predictive Analytics Approach
Sathish A. S., Neha Jain, Somya Choubey and Priyank Kumar Singh
14. Impact of Artificial Intelligence in Effective Knowledge Management:
An Application of Stepwise Multiple Regression
R. Indradevi, P. Horsley Solomon, Shankar Ramamoorthy and Ity Patni
15. A Study on the Performance of the Banking Industry During the
COVID-19 Crisis
Bhadrappa Haralayya, Amit Mishra, Mahesh Singh and Iskandar Muda
16. An Analysis of Commercial Bank Customers’ Intentions to Utilize
Online Banking Services to Identify its Influencing Elements
Veer P. Gangwar, Mahesh Singh, Amit Mishra and Iskandar Muda
17. Credit Risk Assessment in Banking Industry Using Optimization
Based ML Algorithm
Manoj Kumar Rao, Bhadrappa Haralayya, Amit Mishra and
Iskandar Muda
18. Analysis of the Integration of Digital Marketing and the Business
Strategy of the Organization
Sunil Kumar Vohra, Bhadrappa Haralayya, Veer P. Gangwar and
Iskandar Muda
19. Green HR Techniques: A Sustainable Strategy to Boost Employee
Engagement
Navaneetha Krishnan Rajagopal, L. Anitha, Pooja Nagpal and G. Jitendra
20. Work Satisfaction and Green HRM Mediate the Effect of Corporate
Ecological Culture on Employee Performance
B. Sakthimala and G. Deepalakshmi
21. Analysis on the Impact of Mediating role of Human Capital on the
HR Management Practices
Brijendra Singh Yadav, Bhadrappa Haralayya, Vikas Kumar and
Iskandar Muda
22. Impact of Financial Management Practices on SMEs Profitability with
Moderating Role of Agency Cost
Raseem Abdul Khader P., Nawal Mohammed P. K.,
Vishnuprasad T. and P. Nissar
23. Human Resource Development Equity: A Serious Awareness for Businesses
V. Vidya Chellam, S. Praveenkumar, Amit Dutt and KVB Ganesh
11. Prediction of Customer Default in E-commerce based on Spider Monkey
Optimized Scalar Random Forest Algorithm
Shashi Kant Gupta, Bhadrappa Haralayya, Vikas Kumar and Iskandar Muda
12. An Empirical Analysis of Critical Success Factors for E-Commerce
Applications
Mahesh Singh, Veer P. Gangwar, Vikas Kumar and Iskandar Muda
13. Role of Customer Relationship Management in Marketing Decision
Making: Predictive Analytics Approach
Sathish A. S., Neha Jain, Somya Choubey and Priyank Kumar Singh
14. Impact of Artificial Intelligence in Effective Knowledge Management:
An Application of Stepwise Multiple Regression
R. Indradevi, P. Horsley Solomon, Shankar Ramamoorthy and Ity Patni
15. A Study on the Performance of the Banking Industry During the
COVID-19 Crisis
Bhadrappa Haralayya, Amit Mishra, Mahesh Singh and Iskandar Muda
16. An Analysis of Commercial Bank Customers’ Intentions to Utilize
Online Banking Services to Identify its Influencing Elements
Veer P. Gangwar, Mahesh Singh, Amit Mishra and Iskandar Muda
17. Credit Risk Assessment in Banking Industry Using Optimization
Based ML Algorithm
Manoj Kumar Rao, Bhadrappa Haralayya, Amit Mishra and
Iskandar Muda
18. Analysis of the Integration of Digital Marketing and the Business
Strategy of the Organization 98
Sunil Kumar Vohra, Bhadrappa Haralayya, Veer P. Gangwar and
Iskandar Muda
19. Green HR Techniques: A Sustainable Strategy to Boost Employee
Engagement
Navaneetha Krishnan Rajagopal, L. Anitha, Pooja Nagpal and G. Jitendra
20. Work Satisfaction and Green HRM Mediate the Effect of Corporate
Ecological Culture on Employee Performance
B. Sakthimala and G. Deepalakshmi
21. Analysis on the Impact of Mediating role of Human Capital on the
HR Management Practices
Brijendra Singh Yadav, Bhadrappa Haralayya, Vikas Kumar and
Iskandar Muda
22. Impact of Financial Management Practices on SMEs Profitability with
Moderating Role of Agency Cost
Raseem Abdul Khader P., Nawal Mohammed P. K.,
Vishnuprasad T. and P. Nissar
23. Human Resource Development Equity: A Serious Awareness for Businesses
V. Vidya Chellam, S. Praveenkumar, Amit Dutt and KVB Ganesh
24. A Statistical Analysis of the Effect of E-Commerce in the Banking Industry
S. Praveenkumar, K. Madhavi, K. Kavita and P. Krishna Priya
25. Big Data-based System Enhancement for Corporate Financial
Management and Decision-Making
Naila Iqbal Qureshi, Abhay Arvind Bedekar, Ginni Nijhawan and
Dinesh Chandra Pandey
26. Factors Determining the Efficiency in Indian Banking Sector—An
Empirical Analysis
N. Saranya Devi, R. Meenambigai, Namita Kaur,
and Rupa Khanna
27. Adoption of Artificial Intelligence Technology for Effective Human
Resource Management
Anchal Pathak, Priyanka Tyagi, Bhavana Sharma and Rajesh Natarajan
28. Low-cost Technology Diffusion: How WhatsApp is used by Small
Retailers
Chakshu Mehta, Naveen Nandal, Parul dhaka and Nisha Nandal
29. Challenges of Green Marketing in the Indian Context 162
Parul Dhaka, Naveen Nandal, Neeraj Sehgal and Aarushi Kataria
30. Customer Perceived Value of Luxury Brands with a Perspective of
Price Sensitivity and Aesthetics
Ritika Malik, Swati Luthra and Naveen Nandal, Chakshu Mehta
31. Marketing Approach to Boost Contemporary Businesses’ Performance 177
Sunil Kumar Vohra, Manoj Kumar Rao and Manoj B Pandey
32. Factors Influencing Investor’s Wealth Management Behaviour in
Delhi NCR
Naveen Nandal, Chakshu Mehta, Aarushi Kataria and Shevata Singhal
33. Human Resource Development as a Component of Long-term HR
Management Emphasizing Production Engineers
Alex Khang and Anchal Pathak
34. Research on Organizational Behavior and Human Resource
Management’s Policy Recommendations
Sunil Kumar Vohra and Anchal Pathak
35. The Evolution of Human Resource Management through Digitalization
Sunil Kumar Vohra and Anchal Pathak
36. Traffic Management and Decision Support System Based on the
Internet of Things
Alex Khang and Shashi Kant Gupta
37. Micro, Small, and Medium-sized Businesses’ Financial Management
Evaluation During the COVID 19 Epidemic
Prabhdeep Singh
38. Green Marketing and its Impact on Supply Chain Management in
Industrial Markets
Ashish Kumar Pandey
39. Metaverse Technology in HR and Evaluating its Impact on Balance
Scorecard Metric
Smita Singh, Anjali Saluja, Namrata Singh and Meenakshi Sharma
40. Enhancing a Commercial Bank’s Risk Management Framework as a
Prerequisite for Reducing Financial Distress
G. Nirmala, R. Monisha, Amandeep Nagpal and Dinesh Chandra Pandey
41. Study on the Effects of Credit Risk Management on Commercial Banks’
Financial Performance in India
R. Monisha, Muhammed Shafi M. K., Navdeep Singh and Shruti Sharma
42. A Study of Consumer Buying Behaviour and Their Shopping Styles for
Branded Apparels in NCR
Naveen Nandal, Aarushi Kataria, Nisha Nandal and Anuradha
43. Research on the Effect of Talent Management on Employee Attrition and
Retention Intentions
Sugandha Agarwal, Mahesh Singh, Sunil Kumar Vohra and Shashi Kant Gupta
44. Implementation of Sustainable Human Resource Management Techniques to
Encourage Employees’ Pro-environmental Behavior
Padma Mahadevan, Juliet Gladies Jayasuria, Bala V. S. C and
Mukund P. Singh
45. Sustainability in Organisations and the Role of Eco-friendly Human
Resource Management Practices
Shubhendu Shekher Shukla, Kolachina Srinivas, Lavanya L and
Praveen Singh
46. Investigation on Influence of Sustainable Social and Environmental
Practices on Financial Behavior of Banking Sector
K. Bhavana Raj, J. P. Senthil Kumar, D. Saravanan and Priti Sharma
47. Influence of Globalization of SMEs on Digitalization: The Moderating
Effect of Marketing and Entrepreneurial Behavior
Niyati Joshi, Padma Mahadevan, M. V. Rama Prasad and
Dinesh Chandra Pandey
48. Sales Promotion, Advertising and Product Appeal: Effects on
Customer Impulsive Buying Behavior
Alden O. Obuyes, Rayan C. Soriano, Mark Justine P. Vicera,
Rock Bryan B. Matias and Cresilda M. Bragas
49. The Effect Between ServQual, Trust, and Leadership Toward Inpatient’s
Satisfaction at Lawang Municipal’s CMC
Bambang Sugiyono Agus Purwono, Mochammad Jasin,
Imanuel Teguh Harisantoso and M. Fahim Tharaba, Ali Nasith
50. Stock Accuracy Analysis in Warehouse: A Daily Cycle Calculation
Based on ABC Method
Resista Vikaliana, Eric Hermawan, Rifan Indra Setiawan and Irwansyah
51. 365 Days of Business 2 Business (B2b) Marketing Turnaround:
A Fact Driven, Bullet Proof Showcase Guide
Radhika Bajaj, Pankaj Pethe, Shweta Pethe and Amit Sahu
52. Study of Determinants of Follow-on Round in SaaS Subsectors:
Venture Capitalist’s Outlook
Kavita Ingale, Babasaheb Jadhav, Paridhi Singhania and Manisha Paliwal
53. Sustainable and Technology-Driven Solutions for Overcoming the
Impact of Energy Consumption and Pollution on Consumer’s Health
Renuka Deshmukh, Babasaheb Jadhav, Pragati Hiwarkar and
Sangjukta Halder
54. Study of Prospects of Pre- and Post-Pandemic Transnational Mergers and
Acquisitions in India
Babasaheb Jadhav, Nilesh Limbore, Dhanashri Havale and
Ashish Kulkarni
55. Transitions and Developments in Indian Aviation Industry (2022)
Ravi Phadke, Babasaheb Jadhav, Sonali Dharmadhikari and
Ameya Lonkar
56. Agro Tourism: An Opportunity to Doubling Farmer’s Income
Dhanashri Havale, Babasaheb Jadhav, Sphurti Birajdar and
Hrishikesh Kokate
57. Study of Impact of Employer Branding on Employee Attraction and
Retention in the Education Sector
Sphurti Birajdar, Dhanashri Havale, Babasaheb Jadhav and Komal Singh
58. Market Growth and the Impact of IoT: the Moderating Effect of an
Entrepreneurial Performance
V. J. Chakravarthy, Anitha Christy Angelin P.,
Rajalakshmi R. and K. Vimala

Dimitrios A. Karras received his Diploma and M.Sc. Degree in Electrical and Electronic Engineering from the National Technical University of Athens (NTUA), Greece in 1985 and the Ph. Degree in Electrical Engineering, from the NTUA, Greece in 1995, with honours. From 1990 and up to 2004 he collaborated as visiting professor and researcher with several universities and research institutes in Greece. Since 2004 he has been with the Sterea Hellas Institute of Technology, Automation Dept., Greece as associate professor in Digital Systems and Signal Processing, till 12/2018, as well as with the Hellenic Open University, Dept. Informatics as a visiting professor in Communication Systems (the latter since 2002 and up to 2010). Since 1/2019 is Associate Prof. in Digital Systems and Intelligent Systems, Signal Processing , in National & Kapodistrian University of Athens, Greece, School of Science, Dept. General. He is, also, adjunct professor with GLA University. Mathura, India and BIHER, BHARATH univ. India as well as with EPOKA and CIT universities Tirana. Moreover, he is with AICO EDV-Beratung GmbH as senior researcher as well as Director of Research and Documentation at ADIafrica N. G. O. He has published more than 80 research refereed journal papers in various areas of pattern recognition, image/signal processing and neural networks as well as in bioinformatics and more than 185 research papers in International refereed scientific Conferences. His research interests span the fields of pattern recognition and neural networks, image and signal processing, image and signal systems, biomedical systems, communications, networking and security. He has served as program committee member in many international conferences, as well as program chair and general chair in several international workshops and conferences in the fields of signal, image, communication and automation systems. He is, also, former editor in chief (2008-2016) of the International Journal in Si