Intellectual Property Branding in the Developing World A New Approach to Non-Technological Innovations Routledge Research in Intellectual Property Series
Auteur : Kongolo Tshimanga
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding for non-technological innovation in the developing world. The author examines the relationship between IP, branding and innovation to demonstrate that innovation, in general, and non-technological innovation, in particular, must go hand in hand with branding. Branding of non-technological innovations should be a good strategic tool to be used by countries in the developing world mainly in the areas where they have competitive advantages.
This book will assist scholars and academics dealing with innovation, branding, and IP issues, providing context and guidance to policymakers from the developing world. It is also relevant to researchers and students in the fields of intellectual property law, commercial law, international law, management, and innovation.
1: General Introduction; 2: Chapter 1: Conceptual Framework; 3: Chapter 2: Intellectual Property Trends in the Developing World from 2011 to 2016 Based on Income Status; 4: Chapter 3: Non-Technological Innovations and Intellectual Property in the Developing World; 5: Chapter 4: Branding of Local Products in Diverse Industries in the Developing World; 6: Chapter 5: Branding Innovations in the Developing World; 7: Chapter 6: General Conclusion
Tshimanga Kongolo has been with the World Intellectual Property Organization
(WIPO) Academy for almost 18 years. Prior to joining WIPO, he
taught IP at Osaka University, Osaka, Japan. He also spent seven months as a
Research Fellow (while being with Osaka University) at Max Planck Institute
for Foreign and International Patent, Copyright and Competition Law, Munich,
Germany, in 2000. His key areas of expertise involve international IP law; branding
and innovation; African IP systems; and global IP challenges, including traditional
knowledge and IP and public health. He has widely published books and
articles on those areas in peer-reviewed top international IP journals (see Google
Scholar).
Date de parution : 12-2021
15.6x23.4 cm
Date de parution : 05-2019
15.6x23.4 cm
Thèmes d’Intellectual Property Branding in the Developing World :
Mots-clés :
Sweet Corn; Technological Innovation Performance; Intellectual Property; Non-technological Innovations; Innovation; General Trade Distribution; DST Group; Branding; Design Count; International Intellectual Property; Sunny Isle; Copyright; Shea Butter; Trademark; Pink Lady; Intellectual Property Branding; Patent Grants; Lower Middle Income Economies; Public Administrations; Middle Income Economies; Patent Applications; Darjeeling Tea; Global Branding Strategies; High Income Economies; Baba Ramdev; Low Income Economies; Non-traditional Marks; Hindustan Unilever; Russian Federation; Average GNI; Ethiopian Coffee; Central Government