Strategic Management in Tourism
Auteurs : VARGAS-SÁNCHEZ Alfonso, VARGAS-SÁNCHEZ Alfonso
This comprehensive textbook has, at its core, the importance of linking
strategic thinking with action in the management of tourism. It provides
an analytical evaluation of the most important global trends, as well as
an analysis of the impact of crucial environmental issues and their
implications.
Fully updated throughout, this new edition:
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Covers forecasting, functional management and strategic planning;
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Includes extra chapters to incorporate a wider spread of important
topics such as sustainability, authenticity and crisis management;
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Contains pedagogical features throughout, such as learning objectives,
questions and case studies to aid understanding
Now in its third
edition, and reviewing the major factors affecting international tourism
management, this well-established student resource provides an essential
overview of strategic management for students and professionals in the
tourism sector.
. 1: The new business environment and trends in tourism
. 2: Futurecast applied to tourism
. 3: Future economic development in tourism
. 4: Tourism demand modelling and forecasting
Part II: Integrated Management in Tourism
. 5: Consumer behaviour in tourism
. 6: Strategic creativity in tourism business
. 7: Strategic innovation in tourism business
. 8: Empowerment human resource management in tourism
. 9: Financial management in tourism
. 10: Technology management in tourism
Part III: Strategic Vision and Management in Tourism
. 11: Strategic thinking in tourism
. 12: Towards a new strategic paradigm
. 13: New performance measurements
. 14: Process-based management in tourism
. 15: International strategies in tourism
. 16: Crisis management and strategic implications
Part IV: New Business Ecosystems and Stakeholder-driven Strategy
. 17: Stakeholder engagement in tourism
. 18: Tourism authenticity
. 19: Tourism resources and sustainability
. 20: New strategic developments in tourism
Date de parution : 11-2017
Ouvrage de 328 p.
Disponible chez l'éditeur (délai d'approvisionnement : 13 jours).
Prix indicatif 56,23 €
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