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Sports Business Management Decision Making Around the Globe

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Sports Business Management

Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Foster, O?Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations ? including the Olympic Games, FIFA World Cup, US Major League Baseball, and more ? the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.

This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

Part I: Introduction to Sports Business Management  1. Decision Making: A Structured Approach  2. The World of Sports and Its Business Ecosystem  Part II: Stakeholders  3. Leagues  4. Clubs, Owners and Management  5. Professional Athletes and Players Associations/Unions  6. Club Player Side Decision Making  7. Global Sporting Bodies, Federations and Associations  8. College Sports  9. Sporting Events and Mega-Events  Part III: Applications  10. Sport Marketing  11. Sport Sponsorship  12. Athlete Sponsorship, Endorsement and Branding  13. Ticket Pricing and Venue-Related Revenue Streams  14. Building Sports Engagement  15. Sport Broadcasting: Content and Distribution Decisions  16. Sport Broadcasting (2): National and Regional Sport Networks  17. New Venue Building and Venue Management  18. Valuation of Clubs, Companies, and Other-Sporting Related Assets

Date de parution :

17.8x25.4 cm

Disponible chez l'éditeur (délai d'approvisionnement : 13 jours).

Prix indicatif 86,27 €

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Date de parution :

17.8x25.4 cm

Disponible chez l'éditeur (délai d'approvisionnement : 13 jours).

Prix indicatif 167,95 €

Ajouter au panier
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