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Media Writing (2nd Ed., 2nd ed. 2016) A Practical Introduction

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Media Writing

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. 

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

Introduction.- 1. Approaches to Writing for the Media.- 2. Writing News: Print and Online.- 3. Writing News: Broadcast.- 4. Writing for Magazines.- 5. Writing for Public Relations.- 6. Writing Copy for Advertising.- 7. Screenwriting: Fictional Formats.- 8. Screenwriting: Factual Formats.

Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia.

Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.

  • Introduces a range of ideas that conceptualize media writing, as both a phenomenon and a practice
  • Guides readers through the essential elements of writing for each form
  • Contains a wealth of case studies, exercises, tools, and career guidance
  • Promotes critical and creative thinking throughout, by encouraging the media writer to consider and reflect on the principles, models and tips offered
  • Provides a solid grounding in media writing research and points to a wide range of further sources

 

New_to_this_edition

  • A new chapter on media writing as both a phenomenon and a practice
  • Updated and expanded material to cover developments in digital technology and how these expand the shape of platforms and determine the way media writing is produced and consumed
  • A greater focus on storytelling, and the media writer as cultural storyteller

Date de parution :

Ouvrage de 296 p.

13.8x13.8 cm

Retiré de la vente

Thème de Media Writing :

Mots-clés :

journalism; media; Online; PR; Print