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Web marketing for dummies, 2nd edition

Langue : Anglais

Auteur :

Couverture de l’ouvrage Web marketing for dummies, 2nd edition
Web Marketing For Dummies differs itself by gathering all the key methods of Web marketing and covering them all in one book. Chapters include: Creating a good plan Building your site Crafting an effective store front Marketing on your own site Creating buzz with blogs and other person-to-person communication E-mail marketing Marketing your online business offline Search Engine Optimization Pay-Per-Click Video blogging Marketing to the wireless world Tracking and interpreting Web statistics 
Introduction.

Part I: Getting Going with Online Marketing.

Chapter 1: Taking Your Marketing to the Web.

Chapter 2: Planning for Web Marketing.

Chapter 3: Taking the First Steps to Your Online Presence.

Part II: Building a Marketing-Effective Web Site.

Chapter 4: Producing a Successful Business Web Site.

Chapter 5: Creating a Marketing-Effective Storefront.

Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques.

Part III: Exploring Online Marketing Basics.

Chapter 7: Mastering the Secrets of Search Engines.

Chapter 8: Marketing with Online Buzz.

Chapter 9: The Art of E-Mail Marketing.

Chapter 10: Expanding Your Web Presence.

Part IV: Spending Online Marketing Dollars.

Chapter 11: Marketing with Pay Per Click Ads.

Chapter 12: Marketing with Paid Online Advertising.

Chapter 13: Capturing Customers with New Technology.

Part V: Maximizing Your Web Success.

Chapter 14: Improving Results with Web Analytics.

Chapter 15: Staying Out of Legal Trouble.

Chapter 16: The Keys to Maintaining Your Web Presence.

Part VI: The Part of Tens.

Chapter 17: Ten Free Ways to Market Your Web Site.

Chapter 18: The Ten Most Common Mistakes of Web Marketing.

Chapter 19: Ten Tips for Tired Sites.

Index.

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