The World of Wal-Mart Discounting the American Dream Routledge Series for Creative Teaching and Learning in Anthropology Series
Auteurs : Copeland Nick, Labuski Christine
This book demonstrates the usefulness of anthropological concepts by taking a critical look at Wal-Mart and the American Dream. Rather than singling Wal-Mart out for criticism, the authors treat it as a product of a socio-political order that it also helps to shape. The book attributes Wal-Mart?s success to the failure of American (and global) society to make the Dream available to everyone. It shows how decades of neoliberal economic policies have exposed contradictions at the heart of the Dream, creating an opening for Wal-Mart. The company?s success has generated a host of negative externalities, however, fueling popular ambivalence and organized opposition.
The book also describes the strategies that Wal-Mart uses to maintain legitimacy, fend off unions, enter new markets, and cultivate an aura of benevolence and ordinariness, despite these externalities. It focuses on Wal-Mart?s efforts to forge symbolic and affective inclusion, and their self-promotion as a free market solution to social problems of poverty, inequality, and environmental destruction. Finally, the book contrasts the conceptions of freedom and human rights that underlie Wal-Mart?s business model to the alternative visions of freedom forwarded by their critics.
Acknowledgements 1. Wal-Mart’s Cultural Politics 2. From the Ozarks to the Globe 3. Wal-Mart Nation 4. The People of Wal-Mart 5. Wal-Mart’s Anti-Union Strategies 6. The Space of Wal-Mart 7. Wal-Mart at Large 8. Wal-Mart and Freedom
Nicholas Copeland is a social anthropologist at Virginia Polytechnic University. His research about state power and Maya politics in Guatemala appears in the Journal of Latin American Studies and Development and Change. Nick taught at the University of Arkansas, and has conducted extensive market research inside Wal-Mart.
Christine Labuski is an anthropologist and assistant professor in Women’s and Gender Studies at Virginia Polytechnic University. Her work can be found in Feminist Studies, Archives of Sexual Behavior,and several edited volumes about the gendered body. She has also spent countless hours inside of Wal-Mart stores as a market researcher.
Date de parution : 02-2013
Ouvrage de 128 p.
17.8x25.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 43,91 €
Ajouter au panierDate de parution : 02-2013
Ouvrage de 128 p.
17.8x25.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 178,41 €
Ajouter au panierMots-clés :
sam; walton; associates; american; dream; supply; chain; marts; business; model; Recreational Vehicles; Employee Free Choice Act; Occupy Wall Street; Site Fights; Low Price Business Model; UPC Code; Good Life; Wal Mart Associates; Wal Mart’s Business Model; Wal Mart’s Success; Wal Mart Effect; Wal Mart Supercenter; Wal Mart De Mexico; Wal Mart Cultivated; Wal Mart Distribution Center; Wal Mart Family; CBA; Wal Mart Shoppers; Wal Mart’s Expansion; Food Deserts; Crystal Bridges Museum; India’s Food Crisis; Wal Mart Workers; Contra Dictions; India’s Retail Industry