Visual Social Marketing For Dummies

How to implement a best-in-class visual marketing plan

It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there.

The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries.

• Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan
• Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare
• Explores visual tools, including infographics, presentations, and video
• Explains how to track and measure the effectiveness of your visual marketing efforts

Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

Part I: Getting Started with Visual Social Marketing 7

Chapter 1: Marketing in the Age of Visual Content 9

Chapter 2: Generating Website Traffic from Visual Social Marketing 25

Chapter 3: Developing a Visual Social Marketing Plan 39

Part II: Putting Together a Visual Social Media Strategy 57

Chapter 4: Acquiring and Organizing Visual Assets 59

Chapter 5: Tools, Tips, and Tricks for Creating Visual Assets 73

Part III: Integrating Images into Your Social Media Marketing 89

Chapter 6: Driving Engagement on Facebook with Images 91

Chapter 7: Generating Interest with Visual Content on Twitter 105

Chapter 8: Improving Your Blog with Visual Content 119

Chapter 9: Drawing Attention to LinkedIn with Images 129

Part IV: Marketing via the Visual Social Networks 141

Chapter 10: Growing Your Business with Pinterest 143

Chapter 11: Instagramming Your Way to Success in Visual Marketing 173

Chapter 12: Sharing Presentations on SlideShare 197

Chapter 13: Using Infographics to Share Your Story 217

Part V: Launching into Video Social Media Marketing 233

Chapter 14: The Big Picture: Marketing with Videos 235

Chapter 15: Video Marketing on YouTube 251

Chapter 16: Creating and Sharing Videos via Vine 271

Part VI: The Part of Tens 289

Chapter 17: Ten Types of Images to Create 291

Chapter 18: Ten Types of Videos to Create 301

Index 309

Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, and an international speaker. She spent over five years working at Procter & Gamble on some of the biggest brand launches and is now a leading consultant, speaker, and educator on social media marketing.