Vintage Marketing Differentiation, 1st ed. 2017 The Origins of Marketing and Branding Strategies
Auteurs : Williams, Jr. Robert L., Williams Helena A.
Examines the origins of marketing and branding strategies that have proven to be successful for over a century
Explores the ways marketers and salespeople can adapt to an ever-changing business landscape
Showcases the author’s personal collection of vintage products and photographs to illustrate various examples of marketing differentiation
Provides scholars and practitioners with deeper insight and appreciation into the development of marketing strategies and tactics
Date de parution : 03-2017
Ouvrage de 256 p.
14.8x21 cm
Thème de Vintage Marketing Differentiation :
Mots-clés :
brand; branding; business; design; entrepreneur; entrepreneurship; innovation; management; marketing; Promotion; Trends