Lavoisier S.A.S.
14 rue de Provigny
94236 Cachan cedex
FRANCE

Heures d'ouverture 08h30-12h30/13h30-17h30
Tél.: +33 (0)1 47 40 67 00
Fax: +33 (0)1 47 40 67 02


Url canonique : www.lavoisier.fr/livre/autre/ux-for-lean-startups/descriptif_3519372
Url courte ou permalien : www.lavoisier.fr/livre/notice.asp?ouvrage=3519372

UX for Lean Startups Faster, Smarter User Experience Research and Design

Langue : Anglais

Auteur :

Couverture de l’ouvrage UX for Lean Startups

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.

No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.

  • Determine whether people will buy your product before you build it
  • Listen to your customers throughout the product’s lifecycle
  • Understand why you should design a test before you design a product
  • Get nine tools that are critical to designing your product
  • Discern the difference between necessary features and nice-to-haves
  • Learn how a Minimum Viable Product affects your UX decisions
  • Use A/B testing in conjunction with good UX practices
  • Speed up your product development process without sacrificing quality
  • Validation
    1. Early Validation
      1. A Market, a Problem, and a Product Walk into a Bar
      2. Some Tools for Early Validation
      3. Early Validation Isn’t the End
      4. Loosely Related Rant: Pain-Driven Design
      5. Go Do This Now!
    2. The Right Sort of Research at the Right Time
      1. Competitor Testing
      2. Five-Second Tests
      3. Clickable Prototype Testing
      4. Guerilla User Tests
      5. Loosely Related Rant: Shut the Hell Up and Other Tips for Getting Feedback
      6. Go Do This Now!
    3. Faster User Research
      1. Iterate! Iterate! Iterate!
      2. Stay in the Building
      3. Unmoderated Testing
      4. When to Survey
      5. Loosely Related Rant: Stupid Reasons for Not Doing Research
      6. Go Do This Now!
    4. Qualitative Research Is Great...Except When It’s Terrible
      1. A One-Variable Change
      2. A Multivariable or Flow Change
      3. Deciding What to Build Next
      4. Loosely Related Rant: If You Build It, Will They Buy It?
      5. Go Do This Now!
  • Design
    1. Designing for Validation
      1. Tool 1: Truly Understand the Problem
      2. Tool 2: Design the Test First
      3. Tool 3: Write Some Stories
      4. Tool 4: Talk About Possible Solutions with the Team
      5. Tool 5: Make a Decision
      6. Tool 6: (In)Validate the Approach
      7. Tool 7: Sketch a Few Approaches
      8. Tool 8: Create Interactive Prototypes
      9. Tool 9: Test and Iterate
      10. Loosely Related Rant: Give the Users What They Really Want
      11. Go Do This Now!
    2. Just Enough Design
      1. Design the Necessary, Not the Neat
      2. Here’s Another Example
      3. Build a Feature Stub
      4. Build a Wizard of Oz Feature
      5. Solve Only the Important Problems
      6. Loosely Related Rant: Stop Worrying About the Cup Holders
      7. Go Do This Now!
    3. Design Hacks
      1. Design Patterns
      2. Competitive Research
      3. User Testing the Competition
      4. Consistency
      5. Frameworks
      6. There’s Probably a Plug-in for That
      7. Don’t Design It at All
      8. Getting Some Professional Help
      9. Loosely Related Rant: The Art of the UX Steal
      10. The Right Way to Steal
      11. Go Do This Now!
    4. Diagrams, Sketches, Wireframes, and Prototypes
      1. Why Diagram?
      2. When Do You Sketch?
      3. What’s a Wireframe, and Why Do You Care?
      4. Do You Have to Make an Interactive Prototype?
      5. So Which Should You Build?
      6. Loosely Related Rant: Why I Hate Paper Prototypes
      7. Go Do This Now!
    5. An MVP Is Both M & V
      1. The Landing Page
      2. The First Iteration
      3. Loosely Related Rant: Limited Products versus Crappy Products
      4. Go Do This Now!
    6. The Right Amount of Visual Design
      1. Why Is Visual Design Important in UX?
      2. Loosely Related Rant: The Best Visual Design in the World
      3. Go Do This Now!
  • Product
    1. Measure It!
      1. What Does Measuring Design Entail, Anyway?
      2. Several Stupid Reasons for Not A/B Testing (and a Couple of Good Ones)
      3. When to A/B Test and When to Research
      4. What A/B Testing Does Well
      5. What Qualitative Testing Does Well
      6. How Do They Work Together?
      7. Which Metrics Equal Happy Users
      8. Loosely Related Rant: Stupid Mistakes People Make When Analyzing Data
      9. Go Do This Now!
    2. Go Faster!
      1. Work as a Cross-Functional Team
      2. Combine Product and UX Roles
      3. Avoid Engineering When Possible
      4. Loosely Related Rant: Ship It Already! Just Not to Everyone at Once
      5. Go Do This Now!
    3. The Big Finish
  • Appendix
  • About the Author

Date de parution :

Ouvrage de 233 p.

Disponible chez l'éditeur (délai d'approvisionnement : 12 jours).

Prix indicatif 33,83 €

Ajouter au panier

Thèmes d’UX for Lean Startups :