User-Generated Content and its Impact on Branding, 2014 How Users and Communities Create and Manage Brands in Social Media
Auteur : Dennhardt Severin
Dr. Severin Dennhardt wrote his dissertation under Prof. Dr. Kurt Matzler’s supervision at the Chair of Strategic Management and Leadership at the University of Innsbruck.
Publication in the field of economic sciences
Includes supplementary material: sn.pub/extras
Date de parution : 10-2013
Ouvrage de 129 p.
14.8x21 cm
Disponible chez l'éditeur (délai d'approvisionnement : 15 jours).
Prix indicatif 52,74 €
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