Twitter Marketing For Dummies (2^nd Ed.)

Get the latest tweets, tools, tips, and techniques and kick–start your Twitter marketing campaign! As the fastest–growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2 nd Edition helps you build a following, promote your product, and drive more traffic to your Web site. Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest–growing social networking service Shows you how to effectively increase your visibility and promote your message via Twitter Looks at the new promoted Tweets and Twitter lists Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2 nd Edition .

Introduction 1 Part I: The Future of Twitter in Business 7 Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business 9 Chapter 2: Getting Started with Twitter 19 Part II: Building and Implementing Your Twitter Marketing Road Map 39 Chapter 3: Combining New and Old Media Marketing 41 Chapter 4: Planning Your Twitter Marketing Strategy 59 Chapter 5: Being Productive with Your Twitter Marketing Plan 73 Chapter 6: Measuring the Success of Your Marketing Plan 91 Part III: Devising Online Strategies for Twitter Marketing Domination 121 Chapter 7: Building Your Personal Twitter Tribe 123 Chapter 8: Leveraging Your Twitter Tribe 139 Chapter 9: Reaching Your Customers 155 Chapter 10: Creating Quality Content on Twitter 175 Part IV: Implementing Twitter Strategies for Offline Marketing Domination 191 Chapter 11: Promoting to Attract Sales Leads 193 Chapter 12: Improving Your Customer Service 211 Chapter 13: Relating to the Public 229 Chapter 14: Building Thought Leadership on Twitter 247 Part V: The Part of Tens 261 Chapter 15: Ten Do’s on Twitter 263 Chapter 16: Ten Don’ts on Twitter 267 Chapter 17: Ten Thought Leaders on Twitter 273 Chapter 18: Ten Tools for Twitter Productivity 279 Part VI: Appendixes 285 Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less 287 Appendix B: The Best Twitter Applications and Support Sites 295 Index 301

Companies on Twitter (listed in Mashable′s Top 40 Brands on Twitter): General Motors (@GMblogs), JetBlue (@JetBlue), Southwest Airlines (@SouthwestAir), Carnival Cruiselines (@CarnivalCruise), Comcast (@comcastcares), DIRECTV (@DIRECTV), TV Guide (@TVGuide), H&R Block (@HRBlock), Best Buy (@BestBuyRemix), The Home Depot (@TheHomeDepot), Rubbermaid (@rubbermaid), Starbucks (@Starbucks), Dunkin′ Donuts (@DunkinDonuts).

Who we are targeting: More than 19.2 million people are using Twitter. We are targeting those users that are companies and individuals with personal brands that they want to promote using Twitter. Companies or individuals who are already on Twitter that want to build their following, better communicate with followers, or drive more traffic back to their websites or other online properties.