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Twitter For Dummies (3rd Ed.)

Langue : Anglais

Auteurs :

Couverture de l’ouvrage Twitter For Dummies
A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter′s business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third–party tools to improve and simplify Twitter

Foreword xiii

Introduction 1

Part I: Twitter? Like Birds Do? 7

Chapter 1: Getting Started with Twitter 9

Chapter 2: Welcome to the World of Twitter 19

Chapter 3: A Tour of the Twitter Interface 39

Chapter 4: Using Twitter Wherever You Think Best 57

Part II: Finding Your Flock 67

Chapter 5: So How Do I Start Twittering? 69

Chapter 6: Who’s Using Twitter 89

Part III: Twittering in High Gear 105

Chapter 7: How to Tweet Like Tweeps Do 107

Chapter 8: Improving Your Twitteracy 119

Chapter 9: Flaunt Your Feathers with Photos and Videos 137

Part IV: What’s the Point? Using Twitter to Your Advantage 149

Chapter 10: Finding Your Tweet Voice 151

Chapter 11: Twitter for Business 169

Chapter 12: Twitter and the Evolving Media Landscape 191

Chapter 13: The Social Side of Twitter 209

Chapter 14: Changing the World, One Tweet at a Time 227

Part V: The Part of Tens 243

Chapter 15: Ten Tweets to Send Today 245

Chapter 16: Ten Cool Ways to Use Twitter 253

Chapter 17: Ten Twitter Tools and Services 261

Chapter 18: Ten Resources for Twitter Glory 267

Glossary 273

Index 281

The importance of Twitter: Twitter has gained a social and cultural importance thanks to their 500+ million users and how those users apply the service. The site has become a favorite for businesses, media, and other entities to monitor for conversation that can dictate sales and marketing plans, trends, and media attention. Twitter has begun to recognize this power and use it to create analytics for various industries. They launched their television rating service in late 2013, assigning ratings based on site mentions. The company plans its IPO in November 2013.

Who are we targeting:Twitter For Dummies targets both individual users interested in Twitter as a personal communication tools as well as those who have more professional need for the service. It offers advice on gaining followers, tweeting effectively, and using both built–in and third–party tools to enhance the service.

Laura Fitton was one of the first marketers to discover the value of Twitter for businesses and society. She founded Twitter app store oneforty.com and sold it to HubSpot. She’s now Inbound Marketing Evangelist for Hubspot. Anum Hussain speaks to thousands on how to effectively use social media – in classrooms, at conferences and even alongside Twitter’s Small Business Team. Brittany Leaning writes about social media strategy for HubSpot’s 1.6 million readers and has managed accounts for several well–known brands.