The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies

With entries detailing key concepts, persons, and approaches, The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies provides definitive coverage of a field that has grown dramatically in scope and popularity around the world over the last two decades.

• Includes over 200 A-Z entries varying in length from 500 to 5,000 words, with a list of suggested readings for each entry and cross-references, as well as a lexicon by category, and a timeline
• Brings together the latest research and theories in the field from international contributors across a range of disciplines, from sociology, cultural studies, and advertising to anthropology, business, and consumer behavior
• Available online with interactive cross-referencing links and powerful searching capabilities within the work and across Wiley?s comprehensive online reference collection or as a single volume in print

 www.consumptionandconsumerstudies.com

Editors vi

Contributors vii

Lexicon xv

Timeline xxi

Introduction xxv

Acknowledgments xxvii

Consumption and Consumer Studies A–Z 1

Index 579

DANIEL THOMAS COOK is Professor of Childhood Studies at Rutgers University – Camden, USA. He has published widely on consumer culture, childhood, and their intersections in culture and history. He is author of The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer (2004), and editor of several books, including The Lived Experiences of Public Consumption (2008). He also serves as co-editor for the journal Childhood.

J. MICHAEL RYAN is Assistant Professor of Sociology at The American University in Cairo, Egypt. He has previously taught at Facultad Latinoamericana de Ciencias Sociales (FLACSO) in Quito, Ecuador, and at the University of Maryland in the United States. He is coeditor (with George Ritzer) of The Concise Encyclopedia of Sociology (Wiley Blackwell, 2011) and the forthcoming Wiley-Blackwell Encyclopedia of Social Theory (with Bryan S. Turner et al.). Before returning to academia, he worked as a research methodologist at the National Center for Health Statistics (which is part of the Centers for Disease Control and Prevention) in Washington, DC. His research interests include consumer culture, gender, sexualities, and globalization.