The Undermining of Beliefs in the Autonomy and Rationality of Consumers Routledge Interpretive Marketing Research Series
Auteurs : O'Shaughnessy John, O'Shaughnessy Nicholas
This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O?Shaughnessy and O'Shaughnessy adopt a moderating perspective, reviewing and critiquing these attacks in order to work towards a more nuanced view of the consumer: neither entirely autonomous nor perfectly rational.
While the first part of this book concentrates on assailing critiques of 'free-will', the second part takes issue with the postmodernist emphasis on the non-rational. The authors situate these critiques in the context of key academic debate, examining the logic and empirical bases for their claims thus leading to a deeper understanding of 'bounded' rationality and the potential of the adaptive unconscious to affect consumer choice.
Part 1: The Renewed Interest in the Unconscious and Free Will - A Progress Report for Marketing 1. The Relegation of Free Choice and Free Will 2. The Dominance of the Adaptive Unconscious Part 2: Postmodernism: The Attack on all Aspects of Modernity and Rationality 3. The Claims made by Postmodernists 4. Central Philosophical Assertions of Postmodernism
John O’Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York.
Nicholas O’Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.
Date de parution : 01-2019
15.6x23.4 cm
Disponible chez l'éditeur (délai d'approvisionnement : 14 jours).
Prix indicatif 50,12 €
Ajouter au panierDate de parution : 11-2007
15.6x23.4 cm
Thèmes de The Undermining of Beliefs in the Autonomy and... :
Mots-clés :
Free Agent; adaptive; Adaptive Unconscious; unconscious; Extralinguistic Reality; choice; Hard Determinism; theory; Mereological Fallacy; postmodern; Unconscious Mental States; psychology; Radical Skepticism; hard; Epistemic Freedom; determinism; Pop Stars; likeability; Psychological Immune System; heuristic; Social Political Content; Unconscious Brain Wave; Self-perception Theory; Conscious Mind; Aspectual Shape; Conscious Mental Phenomena; Practical Reasoning Process; Anarchic Hand Syndrome; Postmodernist Claim; Semiotic World; Affective Forecasting; Libet Studies; Vice Versa; Gut Feeling; Strong Programme