The Responsible Entrepreneur Four Game-Changing Archetypes for Founders, Leaders, and Impact Investors

"Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."—From the Foreword by John Fullerton

Responsible entrepreneurs are a special breed, seeking to transform industries and even society itself. They challenge and refine cultural assumptions, laws, regulations, and even the processes of governance. This requires them to do and think far beyond what is usually required of business leaders.

The Responsible Entrepreneur offers a blueprint for this new kind of business leadership, describing the means by which any entrepreneur can pursue a higher order of work. In it, Carol Sanford, one of the most trusted names in responsible business development, brings her vast expertise in helping executives and corporations to the entrepreneur looking to launch and scale a venture. She maps this journey through four archetypes:

• The Realizing Entrepreneur: Industry Game-Changer
• The Reconnection Entrepreneur: Society Game-Changer
• The Reciprocity Entrepreneur: Culture Game-Changer
• The Regenerative Entrepreneur: Governance Game-Changer

By understanding the archetype most aligned with their goals, entrepreneurs will learn how to grow their business into a powerful platform that can leverage change, and even change the foundations that create our most pressing problems and issues. To illustrate these principles in action, The Responsible Entrepreneur features case studies based on long-term work and in-depth interviews with Google Innovation Labs, Indigenous Designs (the primary supplier for Eileen Fisher), FishPeople (who supply Costco and Google with gourmet seafood entrees), and many more.

For entrepreneurs seeking to pursue world-changing results, or impact investors looking to align their capital with their values, The Responsible Entrepreneur provides the frameworks to build a business and to evaluate and direct investments to create the greatest benefit for all stakeholders.

For anyone who wants to make a difference in the way businesses affect the world, The Responsible Entrepreneur lays out ways to make that aspiration focused and doable.

Foreword by John Fullerton xiii

Introduction: One World Is Calling for a New Kind of Entrepreneur 1

Part One Changing the World Requires Game-Changing Roles 11

1 Modern Archetypes Are Altering the Future 13

2 Four Game-Changing Entrepreneurial Roles 21

Part Two The Secret Structure Behind the Approach of Four Iconic Entrepreneurs 33

3 Steve Jobs and the Role of the Realization Entrepreneur 35

4 Richard Branson and the Role of the Reconnection Entrepreneur 43

5 Oprah Winfrey and the Role of the Reciprocity Entrepreneur 51

6 Larry Page and the Role of the Regenerative Entrepreneur 59

Part Three Being the Change Requires a Transformative Framework 67

7 Disrupting Industries: Four Pillars of the Realization Entrepreneur 69

8 Realization Entrepreneurs: Sarah Slaughter and Indigenous Designs 77

9 Upending Social Systems: Four Pillars of the Reconnection Entrepreneur 91

10 Reconnection Entrepreneurs: Cheryl Contee and Kipp Baratoff 103

11 Shifting Paradigms and Beliefs: Four Pillars of the Reciprocity Entrepreneur 115

12 Reciprocity Entrepreneurs: Michiel Bakker and Annalie Killian 131

13 Revitalizing Founding Agreements: Four Pillars of the Regenerative Entrepreneur 143

14 Regenerative Entrepreneurs: Jay Coen Gilbert and Shainoor Khoja 155

Part Four The Game of Changing the Game: Using Domains, Archetypes, and Communities of Practice to Foster Change 167

15 The System of Archetypes at Work: Pamela Mang and Regenesis as an Instrument of Change 169

16 Time to Walk Your Talk: See the Void. Answer the Call. Join the Movement. 177

Notes 185

Acknowledgments 189

About the Author 191

Index 193

Carol Sanford is founder and CEO of the Responsible Entrepreneur Institute and Essence Alignment Co., a global consultancy. She has worked with clients such as DuPont, P&G, Intel, Agilent, and Seventh Generation, and has taught at universities including MIT, University of Michigan, and University of Toronto. She blogs for The Economist, CNBC, CSRWire, Stanford Social Innovation Review, and other outlets. She is also the author of the award-winning book The Responsible Business (Jossey-Bass, 2011). She lives in Seattle. For more information, please visit www.carolsanford.com