The Radio Station (10^th Ed.) Broadcasting, Podcasting, and Streaming

The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book?s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors? manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

Foreword to the Tenth Edition . . . Erica Farber of the Radio Advertising Bureau

About the Authors

Preface . . . Paul McLane of Radio World

Acknowledgments

What’s New to This Edition of The Radio Station

CHAPTER 1 State of the Industry

CHAPTER 2 Station Management

CHAPTER 3 Music Programming and Consultancies

CHAPTER 4 Sales

CHAPTER 5 News, Talk, and Sports

CHAPTER 6 Research

CHAPTER 7 Promotion

CHAPTER 8 Production

CHAPTER 9 Engineering

CHAPTER 10 Careers

Appendices

Glossary

Index

John Allen Hendricks (Ph.D., University of Southern Mississippi) has more than 20 years of experience as a media studies educator. He currently serves as chairman of the Department of Mass Communication and holds the rank of professor at Stephen F. Austin State University in Nacogdoches, Texas.

Bruce Mims (Ph.D., University of Southern Mississippi) began his career as an electronic media educator in 1977. He currently holds the rank of professor at Southeast Missouri State University in Cape Girardeau, Missouri.